Channel 4's Chief Marketing and Communications Officer, Dan Brooke, has been quoted as saying: "This is a typically Channel 4 way of celebrating the start of the Winter Games and showing our support to all of the athletes out in Sochi, gay or straight." The video was scheduled to be broadcast by the channel for a week after its launch and ties in with Channel 4's temporary rebranding of its logo in the rainbow colours, in response to Russian legislation restricting the rights of
lesbian,
gay,
bisexual and
transgender (LGBT) people, introduced in 2013, as well as widely reported human rights abuses against members of the LGBT community, such as those investigated in Channel 4's own documentary
Hunted, which was first broadcast in the
Dispatches series on Wednesday 5 February 2014, in the run up to the Sochi Winter Olympics. The night the
Gay Mountain video was first aired on Channel 4, a small portion of the song/routine was performed live, to close an episode of
The Last Leg. Earlier in the
Last Leg episode, they showed a clip of the original Gay Mountain video, and offered half-hearted protest at Channel 4 blatantly mocking Putin and the anti-LGBT attitudes in Russia, when the makers of
The Last Leg (which also airs on Channel 4) had been unofficially cautioned by MI6 in the previous weeks, to cut down on their attempts to poke fun at Putin by portraying him as a
gay icon. The live performance of Gay Mountain was intercut with a rap - performed by show hosts
Adam Hills,
Josh Widdicombe and
Alex Brooker - offering their apologies and friendship to Vladimir Putin, and offering hope that he won't have them assassinated with a "
poisoned umbrella". A
Gay Mountain Extended Mix was posted to
SoundCloud on the same date as the YouTube release. == Reception ==