According to
Tim Sweeney,
Gears of War 3 cost between $48,000,000 and $60,000,000 to develop. The game was officially unveiled on
Late Night with Jimmy Fallon by
Cliff Bleszinski, with a teaser trailer featuring the song "Heron Blue" by
Sun Kil Moon. Prior to the official reveal, an advert for the game was accidentally displayed on the
Xbox 360 Dashboard.
Retail editions The game was available for pre-order in three retail editions: "Standard", "Limited", and "Epic". The game also has special character variants based on where the game was pre-ordered. Confirmed variants include Mechanic Baird, Commando Dom, Savage Grenadier Elite, and Savage Kantus. On May 23, 2011, Epic Games confirmed that an exclusive replica
Retro Lancer designed by
NECA will be available exclusively at
GameStop, while a gold version of the replica Retro Lancer is also available exclusively at
Play.com. • The Standard Edition contains the game, a cut-down manual, and a sheet of
Gears of War 3 themed decals. • The Limited Edition contains an Octus Award Box with the Octus Service Medal awarded to Dr. Adam Fenix, exclusive Adam Fenix playable character for multiplayer, fabric COG flag, and the personal effects of Dr. Adam Fenix such as his Last Will and Testament, Hammer of Dawn schematics and Fenix family mementos. • The Epic Edition includes everything from the Limited Edition as well as a Marcus Fenix statue, a 96-page book about the game's art and design, and the Infected Omen Weapon Pack that includes skins for the Lancer, Hammerburst, Retro Lancer, Sawed Off Shotgun and Gnasher Shotgun. • The
Gears of War 3 Limited Edition Xbox 360 console included a customized red console with the 'Infected Omen' design, two Special Edition
Gears of War 3 wireless controllers, a 320GB hard drive, and two tokens to unlock Adam Fenix and the Infected Omen Weapon Pack.
Fate of Carmine voting campaign Clayton Carmine, brother of Anthony and Benjamin, of the previous two games, appears in
Gears of War 3. Carmine is more competent, witty, and muscular in the third game, with tattoos of his brothers and the reasons they died on his arms (Keep your head down! and Practice reloading!). He was shown wielding a Mulcher machine gun in several released pictures from the game. A vote was held between July 29, 2010, and September 6, 2010, to determine whether Carmine would live or die based on sales of Xbox avatar T-shirts available for purchase on Xbox Live; Epic had developed endings reflecting either choice prior to the conclusion of the vote. Additionally, actual T-shirts were available from
San Diego Comic-Con with all purchases. The voting campaign raised over
$150,000, which was all donated to
Child's Play.
Collaboration with Ice-T Ice-T voices the character of Griffin. It was announced during
E3 2011 that Ice-T's band,
Body Count, would be reuniting to make a song titled "The Gears of War", which was featured in the Horde 2.0 trailer.
Unlockables Cliff Bleszinski announced via Twitter that
Gears of War 3 would have unlockables just like
Gears of War 2. • On April 1, 2011, Bleszinski announced as an April Fools' joke via Twitter that
Gears of War 3 would have a new unlockable weapon in the form of a 6 barrelled shotgun that has a special ability to shoot nukes. The beta had exclusive unlockables, such as a Golden Retro Lancer by completing 90 matches in any game type, and earning 100 kills with it will unlock it for use in the full game. Players who purchased the
Bulletstorm Epic Edition unlocked an exclusive Flaming Hammerburst for use in the beta and the full game. • Epic announced that players must hold on to their beta saved file for their unlockables to appear in the full game. It was also confirmed on June 24, 2011, that completing required achievements from
Gears of War and
Gears of War 2 will earn the player new weapon skins and medals in
Gears of War 3. • The Gold Lancer and Hammerburst have been confirmed as returning from
Gears of War 2 to
Gears of War 3.
Rod Fergusson announced that players with the Veteran Gear achievement from Gears of War 2 will earn an in-game Old Guard medal and callsign as well as gold variants of all five starting weapons. There was a method to obtain all five gold weapons without the achievement, but after listening to negative fan feed back, they have since made the golden Gnasher shotgun exclusive to Veteran Gear players. • Chrome weapon skins for the five starting weapons have also been confirmed to be unlockable by playing the Xbox 360 or PC version of
Gears of War and
Gears of War 2. • It was confirmed by Rod Fergusson that the player would earn the green liquid metal skin in a special marketing promotion for
Jack in the Box. • People who watched the
Mission: Impossible – Ghost Protocol trailer on
Xbox Live and then completed
Gears of War 3 on Insane Difficulty by December 25, 2011, either in single or multiplayer mode unlocked an exclusive
Mission: Impossible — Ghost Protocol Weapon Skin Pack. This pack comes with weapon skins for the Lancer, Retro Lancer, Hammerburst, Gnasher and Sawed-off Shotgun. Those that had already completed the game on Insane would automatically receive the pack on December 31.
Gears of War 3 trike At
San Diego Comic-Con, Paul Jr. Designs aka "PJD", the company of
Paul Teutul Jr. from the
Discovery series
American Chopper, revealed their commissioned
Gears of War trike. Discovery episodes chronicled their efforts to build the trike, visits to Epic and them interpreting various merchandising and promotional material into the bike. The team from Epic was impressed and even mentioned the possibility of adding the trike to a future game in the series.
Downloadable content On 29 August 2011, Microsoft and Epic Games announced a "Gears of War 3 Season Pass" that entitles gamers to the first four installments of downloadable content (at a discount) that will roll out over the course of the next year, with the first releasing in November 2011. Previous characters in the series, including Tai and RAAM, will be future downloadable content characters. It has also been confirmed that Story DLC will be available after launch, and that the regular cast of Gears of War will not be in future DLC. The first downloadable content is the
Horde Command Pack, which was released on November 1, 2011. In addition to new character and weapon skins, it provides three new maps for use in Versus and Horde mode and three new fortifications that the players can build. The second downloadable content is called the
Versus Booster Map Pack. It was released on November 24, 2011, and is available for free. The pack contains five multiplayer maps which includes "Blood Drive", "Azura", and "Rustlung", which were originally made available through the Horde Command Pack; and Bullet Marsh and Clocktower, which will be new to
Gears of War 3. The third downloadable content is ''RAAM's Shadow''. The expansion was released on December 13, 2011. It includes four new multiplayer characters, a new weapon set named "Chocolate", new achievements, and over 3 hours of singleplayer gameplay. The story takes place before the first
Gears of War, set in Sera post-emergence day. Zeta Squad is enlisted to evacuate Ilima City and protect the citizens against a Locust Kryll storm. The player will be in the role of General RAAM, the main antagonist from the first
Gears of War. Zeta is led by Michael Barrick (from "Gears of War" comics fame) and composed of returning characters such as Lt. Minh Young Kim, from the first
Gears of War and Tai Kaliso from
Gears of War 2, Jace Stratton from
Gears of War 3 and also includes a new female character, Alicia Valera. The primary setting is the city of Illima from
Gears of War 2. The fourth downloadable content is entitled
Fenix Rising, and it was released on January 17, 2012. The DLC includes five new multiplayer maps and also introduced four new character skins and a new system that allows players to rank up through level 100 multiple times. The fifth and final downloadable content, entitled
Forces of Nature, was released on March 27, 2012. The map pack is based around weather and natural disasters and consists of three new multiplayer maps ("Aftermath", "Artillery", and "Cove"), as well as remade versions of "Jacinto" and "Raven Down". On top of the new maps, the DLC also includes four new character models, five weapon skins ready to use immediately, and two unlockable weapon skins. New Easter-egg type weapons, Elemental Cleavers, are introduced. ==Reception==