GEMA Awards

Promax was established in 1956 as a non-profit association for promotion and marketing professionals working in broadcast media. In 1997, the Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined with Promax. The PromaxBDA awards replaced earlier awards presented separately by Promax and the Broadcast Designers Association (BDA). Thousands of PromaxBDA awards have been presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives. == The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) ==

Founded in the United States in 1956 as the Broadcast Promotion Association (BPA), in 1985, the organization changed its name to Broadcast Promotion & Marketing Executives (BPME). In 1993, the organization again changed its name to PROMAX (a loose acronym for Promotion and Marketing Executives). A merger with the Broadcast Design Association (BDA) in 1997 created PromaxBDA. In 2019, the organization dropped BDA and reverted to Promax. In 2024, Promax rebranded to The Global Entertainment Marketing Academy of Arts & Sciences (GEMA). The association holds conferences, award competitions and online publications for their members, and present networking opportunities. The Board of Directors is composed of senior entertainment marketing executives and is currently chaired by Linnea Hemenez, SVP of International Marketing Starz and Alan Beard, CEO of Synonymous Technologies. Previous Promax chairs include, Steph Sebbag, CEO of Los Angeles–based creative agency BPG, Joe Earley, head of marketing for Disney+, (formerly COO, Fox Television Group, Lisa Gregorian, President & CMO, Warner Bros. Television Group, Adam Stotsky, Pres. and GM, E!, and Mike Benson, Head of Marketing, Amazon Prime Video. ==References==