While with
Doyle Dane Bernbach, Case worked with
Tony Schwartz as part of the team that developed the "
Daisy ad" for Johnson's 1964 campaign. Depicting a girl counting petals plucked from a daisy, the voiceover changes to a countdown that ends with the mushroom cloud of a nuclear explosion. Case wrote the copy for another Johnson ad in which a man who says he had always been a Republican speaks to the camera for four minutes about his fear of
Barry Goldwater being elected. Case worked for
Nelson Rockefeller's successful bid for a third term as
Governor of New York in the
1966 elections where he produced ads on pollution control, and he later worked on
New York City mayoral bids by
Robert F. Wagner and
Bella Abzug. There he developed the "Thanks. I needed that." campaign for Mennen's Skin Bracer aftershave and the
Dragnet-inspired "tum-ta-tum-tum" for
Tums antacid. At its peak in the 1990s the firm had 350 employees and $500 million in annual billings. He and his partners sold Jordan McGrath to the
French advertising firm
Havas in 1999. Case died in
Manhattan at age 72 on September 9, 2010, due to a
heart attack. He was survived by his third wife and their daughter, a daughter and two sons from his first marriage, a son from his second marriage and nine grandchildren. ==References==