Early attempts at validation The First American Congress for General Semantics convened in March 1935 at the Central Washington College of Education in
Ellensburg, Washington. In introductory remarks to the participants, Korzybski said: General semantics formulates a new experimental branch of natural science, underlying an empirical theory of human evaluations and orientations and involving a definite neurological mechanism, present in all humans. It discovers direct neurological methods for the stimulation of the activities of the human cerebral cortex and the direct introduction of beneficial neurological 'inhibition'.... He added that general semantics "will be judged by experimentation". One paper presented at the congress reported dramatic score improvements for college sophomores on standardized intelligence tests after six weeks of training by methods prescribed in Chapter 29 of
Science and Sanity. Interpretation as semantics General semantics accumulated only a few early experimental validations. In 1938, economist and writer
Stuart Chase praised and popularized Korzybski in
The Tyranny of Words. Chase called Korzybski "a pioneer" and described
Science and Sanity as "formulating a genuine science of communication. The term which is coming into use to cover such studies is 'semantics,' matters having to do with signification or meaning." Because Korzybski, in
Science and Sanity, had articulated his program using "semantic" as a standalone qualifier on hundreds of pages in constructions like "semantic factors," "semantic disturbances," and especially "semantic reactions," to label the general semantics program "semantics" amounted to only a convenient shorthand.
Hayakawa read
The Tyranny of Words, then
Science and Sanity, and in 1939 he attended a Korzybski-led workshop conducted at the newly organized
Institute of General Semantics in Chicago. In the introduction to his own
Language in Action, a 1941
Book of the Month Club selection, Hayakawa wrote, "[Korzybski's] principles have in one way or another influenced almost every page of this book...." Hayakawa followed Chase's lead in interpreting general semantics as making communication its defining concern. When Hayakawa co-founded the Society for General Semantics and its publication
ETC: A Review of General Semantics in 1943, Korzybski and his followers at the Institute of General Semantics began to complain that Hayakawa had wrongly coopted general semantics. In 1985, Hayakawa gave this defense to an interviewer: "I wanted to treat general semantics as a subject, in the same sense that there's a scientific concept known as gravitation, which is independent of Isaac Newton. So after a while, you don't talk about Newton anymore; you talk about gravitation. You talk about semantics and not Korzybskian semantics."
Lowered sights The regimen in the Institute's seminars, greatly expanded as team-taught seminar-workshops starting in 1944, continued to develop following the prescriptions laid down in Chapter XXIX of
Science and Sanity. The
structural differential, patented by Korzybski in the 1920s, remained among the chief training aids to help students reach "the silent level," a prerequisite for achieving "neurological delay". Innovations in the seminar-workshops included a new "neuro-relaxation" component, led by dancer and Institute editorial secretary Charlotte Schuchardt (1909–2002). But although many people were introduced to general semantics—perhaps the majority through Hayakawa's more limited 'semantics'—superficial lip service seemed more common than the deep internalization that Korzybski and his co-workers at the Institute aimed for.
Marjorie Kendig (1892–1981), probably Korzybski's closest co-worker, director of the Institute after his death, and editor of his posthumously published
Collected Writings: 1920–1950, wrote in 1968:I would guess that I have known about 30 individuals who have in some degree adequately, by my standards, mastered this highly general, very simple, very difficult system of orientation and method of evaluating—reversing as it must all our cultural conditioning, neurological canalization, etc.... To me the
great error Korzybski made—and I carried on, financial necessity—and for which we pay the price today in many criticisms, consisted in not restricting ourselves to training very thoroughly
a very few people who would be competent to utilize the discipline in various fields and to train others. We should have done this before encouraging anyone to popularize or spread the word (horrid phrase) in societies for general semantics, by talking
about general semantics instead of learning, using, etc. the methodology to
change our essential epistemological assumptions, premises, etc. (unconscious or conscious), i.e. the
un-learning basic to learning to learn. Yes, large numbers of people do enjoy making a philosophy of general semantics. This saves them the pain of rigorous training so simple and general and limited that it seems obvious when
said, yet so difficult. Successors at the
Institute of General Semantics continued for many years along the founders' path.
Stuart Mayper (1916–1997), who studied under
Karl Popper, introduced Popper's principle of
falsifiability into the seminar-workshops he led at the Institute starting in 1977. More modest pronouncements gradually replaced Korzybski's claims that general semantics can change human nature and introduce an era of universal human agreement. In 2000,
Robert Pula (1928–2004), whose roles at the Institute over three decades included Institute director, editor-in-chief of the Institute's
General Semantics Bulletin, and leader of the seminar-workshops, characterized Korzybski's legacy as a "contribution toward the improvement of human evaluating, to the amelioration of human woe...." Hayakawa died in 1992. The Society for General Semantics merged into the Institute of General Semantics in 2003. In 2007, Martin Levinson, president of the Institute's Board of Trustees, teamed with Paul D. Johnston, executive director of the Society at the date of the merger, to teach general semantics with a light-hearted
Practical Fairy Tales for Everyday Living. Other institutions supporting or promoting general semantics in the 21st century include the New York Society for General Semantics, the European Society for General Semantics, the Australian General Semantics Society, and the
Balvant Parekh Centre for General Semantics and Other Human Sciences (Baroda, India). ==The major premises==