The company was founded on July 1, 2013 when the Italian branch of
Assicurazioni Generali was transferred to
INA Assitalia and the name was changed to Generali Italia SpA. The insurance activities of the Toro Group (
Toro,
Lloyd Italico and
Augusta) were then integrated. Sergio Balbinot was the first chairmen and Raffaele Agrusti the CEO; their office lasted until the approval of the 2013 financial statements. On 7 October 2013
Philippe Donnet joined the Generali Group and became Country Manager Italy and CEO of Generali Italia. In May 2016
Marco Sesana was appointed Chief Executive Officer and General Manager. In the following three years a new phase started and two new companies were born: Generali Welion, an integrated welfare company, and Generali Jeniot, which deals with
IoT services and connected insurance. In May 2020,
IVASS, the supervisory entity for the sector, ordered
Cattolica's top management to carry out a capital increase of 500 million by 30 October 2020. On 25 June 2020, Generali and Cattolica announce a strategic partnership which consists in the entry of Generali into Cattolica with a stake of 24.4 percent In November 2021, Generali held 84.475 percent of Cattolica's share capital. In 2022, the
agrifood holding company Leone Alato was established, controlled by the Generali Italia. Leone Alato is involved in
agricultural activities, including
reforestation and the production and marketing of wines and spirits, as well as
renewable energy production. Among its subsidiaries are notably Genagricola 1851 and Le Tenute del Leone Alato. Later in September, Giancarlo Fancel, previously group Chief Risk Officer, was appointed Country Manager Italy and Chief Executive Officer. On July 1, 2023, Cattolica initially became a division of Generali Italia, and later remained as a commercial brand of Generali Italia. == Activities ==