Lexical activation hypothesis According to the lexical activation hypothesis, the participant must search their
semantic memory during the process of generation. The search activates
semantic features in
memory that are related to the target item. During the retrieval of the target item at testing, the semantic features serve as retrieval cues and aid in the recall of the target item.
Procedural account The procedural account, which builds upon the lexical activation hypothesis, argues that people are more likely to engage in particular
cognitive procedures during the
encoding of items when generating than when reading. The process of generation induces people to connect the item to information in memory (unlike the lexical activation hypothesis, the information in memory does not necessarily reside in the
lexicon). The generation effect occurs if the procedures used during encoding are reinstated during the memory test.
Multi factor transfer-appropriate processing account According to the multi factor transfer-appropriate processing account, the generation task forces participants to focus their processing on the type of information needed to solve the generation task. When a later test is sensitive to the same type of information, a generation effect occurs. However, when there is not a match between the type of information processed to solve the generation task and the type of information needed to do well on a later test, the generation effect does not occur. For example, a participant that is required to generate same-category targets from distinctive semantic cues (e.g., PURR-C_T, SADDLE-H_RS_) is likely to notice similarities between the targets (e.g., they are all animals). This type of manipulation would promote whole-list relational processing, which may enhance generation performance on a free recall test. Other manipulations can emphasize cue-target processing, thus helping generation performance on cued recall tests. It has been found that the generation effect was invariable across the different types of memory encoding. ==Limitations==