James Franklin Jarman, J.H. Lawson and William Hatch Wemyss, all former salesmen for Carter Shoe Co. in
Nashville, founded Jarman Shoe Company in 1924 as a footwear manufacturer. The company grew rapidly and took the name General Shoe Corporation in 1933, and its initial public stock offering took place in 1939. By the 1950s, General Shoe had factories in many
southern towns, especially in Genesco's home state of
Tennessee. The company assumed its current name, Genesco, in 1959, two years after it was chosen as one of the stocks in the first S&P 500 Index. Earlier strictly a manufacturer of footwear, W. Maxey Jarman, the ambitious son of co-founder J.F. Jarman, led the company to slowly diversify, especially as more of the manufacturing was being conducted overseas; as well, it entered into fields such as
sports—at one-time manufacturing and selling
football (soccer) balls—and retail ownership, including the
New York department store
Bonwit Teller and the
five-and-dime store
S. H. Kress & Co. In 1973, directors of Genesco, who had oveseen W. Maxey Jarmen's subsequent naming of his son (J.F. Jarman's grandson), Franklin M. Jarman, as board chairman, then "quelled a dispute within the family at its top management" and elected the younger Jarman, then 42‐years‐old, to the further position of company
CEO, essentially replacing his father. By 1977, Genesco would go on to add ownership of
Henri Bendel and Flagg Bros. shoe stores, to its ''Jarman's Shoes'' and
Bonwit Teller. with a committee of the board tasked with identifying a permanent CEO. The company suffered from over-diversification at one point, and the ongoing manufacturing operations in the southern United States continued to depress results for a long period of time. In February 2002, Genesco Chief Executive Ben Harris, noting that "[s]ales of welted shoes ha[d] fallen as consumers... adopted more casual attire"', said that demand for that product "ha[d] reached a level at which it can be better satisfied from other sources", and—despite previous year company statements "sternly reject[ing]" closure of the Johnston & Murphy, Nashville, Tennessee plant—and announced a layoff of 40 workers, and closure of the plant. Hence, Genesco exited the business of U.S.-based shoe manufacturing in 2002, and in that year began contracting with independent, third parties located
offshore, to manufacture its branded and licensed footwear. In June 2011, Genesco acquired U.K. retail chain and web business
Schuh. ==Brands==