The Genesis X was unveiled on March 31, 2021, in
Los Angeles, using footage captured on a private rooftop on March 26 at the direction of Jason Bergh. The letter X symbolizes "a hidden hero". Specific details about the car's powertrain were not made available, other than that it used electric traction motor(s). The front of the car shows the marque's signature shield-shaped "Crest Grille" with "G-Matrix" pattern and the "Two Lines" motif, embodied in dual thin headlights that extend around the front corners and continue after the front wheel arch. Inside, the concept features a wraparound dashboard and a floating center console. Furthermore, the slim indirect air vents and the side window molding also echo the Two Lines design theme. Interior surfaces use woven scrap leather for the
safety belts,
steering wheel, and the airbag cover. It is the first case in
Korea to unveil an actual vehicle. Genesis X was displayed in a three-dimensional space. The design direction was delivered through media art using lighting and sound effects. The
Genesis X Speedium Coupe was derived from the Genesis X and revealed in April 2022. It was characterized as a "freestyle design study" led by Donckerwolke == References ==