Geneva is a neo-grotesque or "industrial" sans-serif typeface designed by Susan Kare for Apple Computer. It is one of the oldest fonts shipped with Macintosh operating systems. The original version was a bitmap font, but later versions were converted to TrueType when that technology became available on the Macintosh platform. Because this Macintosh font is not commonly available on other platforms, many users find Verdana, Microsoft Sans Serif or Arial to be an acceptable substitute.