Policing The
FBI has used geofence warrants to identify rioters who participated in the
6 January Capitol attack.
Safety Geofencing, used with
child location services, can notify parents if a child leaves a designated area. It is also being used for flexible home controls and monitoring system—for example setting a phone to unlock the door or turn on the heating when arriving home. Geofencing used with
location-based guns can restrict those firearms to fire only in locations where their firing is permitted, thereby making them unable to be used elsewhere. Other applications include sending an alert if a vehicle is stolen as part of a
vehicle tracking system, and notifying rangers when wildlife stray into farmland. A geofence can be used for location-based messaging for tourist safety and communication. In 2015, U.S. Senator
Chuck Schumer proposed a law requiring drone manufacturers to build geofencing constraints into
unmanned aerial vehicle navigation systems that would override the commands of the unsophisticated operator, preventing the device from flying into protected
airspace.
In the workplace Geofencing is critical to
telematics. It allows users of a
fleet telematics system to draw zones around places of work, customer's sites and secure areas. These geofences when crossed by a vehicle equipped with a
telematic control unit can trigger a warning to the user or operator via
SMS or email. In some companies, geofencing is used by the
human resource department to monitor employees working in special locations, especially those doing field works. Using a geofencing tool, an employee is allowed to log his or her attendance using a GPS-enabled device when within a designated perimeter, which is a key part of
fleet digitalization. Geofencing, in a security strategy model, provides security to wireless local area networks. This is done by using predefined borders (e.g., an office space with borders established by positioning technology attached to a specially programmed server). The office space becomes an authorized location for designated users and wireless mobile devices.
Satellite During the use of
Starlink satellites in the Russo-Ukrainian War, SpaceX used geofencing to limit the use of Starlink Internet services outside the borders of Ukraine such as in
Russian-occupied territories in Ukraine.
Advertisement Applications of geofencing extend to advertising and
geomarketing. Geofencing solution providers allow marketers and advertisers to precisely choose the exact location that their ads show up on. Geofencing uses different types of
targeting to identify zip codes, street addresses, GPS coordinates using latitude and longitude, as well as IP targeting. Geofencing enables competitive marketing tactics for advertisers and marketers because it enables targeted advertising by setting virtual boundaries around specific locations, offering a cost-effective way to engage event attendees and maximize marketing budgets. They can grab the attention of in-market shoppers in their competitive store location, large scale events such as concerts, sports events, conferences, etc. in stadiums, convention centers, malls, outlets, parks, neighborhoods. For example: at a concert, a digital ad relating to the performer or an affiliated company could be sent to only those people in the venue. For example, a local auto-dealership builds a virtual boundary within a few square miles from its dealership's location to target car buyers within the same neighborhood. This way they limit their ad spending on prospects who are more likely to purchase in order to get a better ROI. Using tracking technologies to identify devices where the ads were shown, geofencing solution providers are able to provide walk-in attribution for their advertising. This means that using a geofencing solution, companies can now track the customers who walked into the showroom after seeing the ad. This level of attribution provides better visibility and analytics for marketers to spend their advertising budget wisely. A local service business may only be interested in (a) likely clients (b) within a service region or catchment basin. Broadcasting or advertising more extensively brings irrelevant responses and wastes energy, time, money, and opportunity. Electronic advertising can identify and target only desired market objects (people). ==Business==