It was customary practice, established in radio, for a successful network series to take the summer months off and return in the fall. A summer-replacement series, usually a musical or comedy half-hour, would fill the established time slot for 13 weeks until the parent program returned.
You Bet Your Life was the first network TV series to
continue into the summer months, with reruns of some of the previous season's better episodes. To inform the public that these summer broadcasts were repeats and not new programs, the summer show was titled
The Best of Groucho, and 13 reruns were selected each year, beginning in 1952. After
You Bet Your Life ended its network run in 1961, NBC's syndication department prepared new versions of the 1950s shows, with all mentions of the original sponsor removed or cropped out of the picture. Of the 529 filmed half-hours, NBC packaged 250 for syndication, dating mostly from the last half of the series's run. Because the reruns had already been established as
The Best of Groucho, the syndicated version took that title, and was an immediate hit: in September 1961 NBC Films announced that 40 major markets had already bought the show, and predicted that more than 150 stations would follow. Most stations opted to air
The Best of Groucho on weekdays, five times a week. Stations across America broadcast the show mornings, afternoons, evenings, and late-nights.
WPIX in New York programmed it at 11:00 p.m., and sponsors bought up all the commercial time before the show was even broadcast. Gradually the show fell out of fashion, as faster-paced game shows videotaped in color forced the old, leisurely black-and-white show off the air. The show remained a memory until 1973, when Groucho Marx accepted a huge shipment of old film prints from an NBC warehouse. Producer
John Guedel, anxious to see if there was still a market for the show, sold it on a trial basis to a local station for less than $50 for each night. It was programmed at 11:00 p.m., coincidentally following the successful WPIX model when the show was first syndicated.
The Best of Groucho became an instant success, prompting Guedel to send the reruns into syndication almost immediately. George Fenneman remained friends with Marx until the latter's death in 1977. On one episode, Fenneman spoofed himself. During a parody of
You Bet Your Life, on the broadcast of October 14, 1952, "Groucho Martin" (Dean Martin) asks Fenneman to remind listeners about how "the other couple" is doing. Fenneman said "The sponsor and the sponsor's wife are way ahead with eighteen million dollars".
Game show host Fenneman also hosted many game shows: in 1953,
Your Claim To Fame, a panel quiz show sponsored by the Regal Amber Brewing Company of San Francisco,
Anybody Can Play in 1958 with Dolores Reed,
The Perfect Husband,
Who In The World and
Your Surprise Package in 1961. In 1966 he hosted two pilot episodes for
Crossword, a game show that would be renamed
The Cross-Wits in 1975 and aired with
Jack Clark as host.
Commercial production company Fenneman formed the "George Fenneman Productions (Ltd.)" commercial production company in 1962. His first client was the Douglas Fir Plywood Association. He also created commercials for the
Paper Mate pen company. He was the commercial spokesman for
Lipton Tea during much of the 1960s, and in that role appeared on
The Ed Sullivan Show when
The Beatles made their second U.S. TV appearance on February 16, 1964. The entire episode (including commercials) had been taped at Miami Beach, Florida's
Hotel Deauville prior to broadcast. Fenneman also recorded commercials for Philip Morris. From 1978 to the end of his life in 1995, Fenneman was both the public relations spokesperson and commercial announcer for the Los Angeles-based
Home Savings & Loan.
Television show host In 1963, he hosted an
ABC television program called
Your Funny, Funny Films, a precursor to ''
America's Funniest Home Videos''. In 1974, Fenneman co-hosted
Talk About Pictures, an Emmy Award-winning program created by
Life magazine photographer Leigh Wiener. The show featured a wide-ranging cross-section of photographers and photography collectors including
Ansel Adams,
Alfred Eisenstaedt and
Graham Nash. 130 episodes were broadcast on
NBC's Los Angeles affiliate
KNBC. The show won a local Emmy award in 1974. ==Announcing career==