Duboeuf helped on the family vineyard growing up, cranking the manual grape crusher when he was just six. At the age of 18, he began delivering wine on his bicycle from producers to local restaurants. He began bottling Beaujolais to meet a customer's commission, and went on to form a syndicate of 45 local growers, the Ecrin Mâconnais-Beaujolais. The organization fell apart due to squabbling, and Duboeuf became a
négociant in 1964, when he founded Les Vins Georges Duboeuf.
Les Vins Georges Duboeuf Duboeuf's business produces more than 2.5 million cases of wine annually. He was almost single-handedly responsible for popularizing the annual
Beaujolais nouveau phenomenon, and won awards for his wines. The company's
wine labels are easily recognizable by their use of colorful flower images and the distinctive Duboeuf insignia. In 2018, Duboeuf passed control of the company to his son Franck Duboeuf. ==Personal life==