Hege was elected sheriff in 1994 by a margin of 261 votes. One of his better-known campaign slogans was "When I am elected Sheriff, I will wear a uniform every day and there will be no deals for anybody." After his election, all Davidson County Sheriff's cars were fitted with a front license plate proclaiming "NO DEALS" in large block letters. His personal
patrol vehicle was a 1995
Chevrolet Impala with a
Chevrolet Corvette engine and
nitrous oxide tanks. His department lost its insurance coverage when he boasted that he had driven the vehicle at speeds of up to . The car was referred to as "The Spider Car" because of a custom paint job featuring a
Black Widow Spider and the letters "DDT." The windows of this and all other patrol cars of the force were tinted dark black. Hege took
Buford Pusser and
Joe Arpaio as role models. Hege ordered all
deputies to dress in paramilitary fatigues and combat boots; Hege dressed this way himself, despite the tradition of business attire for Davidson County sheriffs. Hege reinstated the use of
chain gang prisoner labor. He also removed the television sets and books (except for the Bible) from the county jail. The jail was repainted in pink with weeping blue teddy bears. Prisoners also wore color coordinated
jumpsuits to identify their offense: Blue for misdemeanors, green for sex offenders, and orange for felons. The jumpsuits were striped in the old-fashioned manner as opposed to the modern solid color. Hege carried a
Heckler & Koch MP5 instead of a service revolver. The sheriff also kept the robes of eight former
Ku Klux Klan members whom he claimed he had convinced to retire. Hege also claimed that
Mafia hitmen had a bounty on his head, as he interrupted the flow of drugs through Davidson County. These claims could not be verified. As Hege's national fame grew, he became the star of a
Court TV program titled
Inside Cell Block F. The show was filmed inside the jail, and the inmates were the studio audience. In addition, Hege appeared on
Larry King Live,
20/20, and ''America's Most Wanted'', as well as other programs. Rumors circulated that Hege intended to run for governor of
North Carolina, though Hege denied these rumors. After
9/11, a Christmas card sent out by Hege, featured him in the desert wearing a black jumpsuit, with a bloody sword and the severed head of
Osama bin Laden with the title "Happy Ramadan." This sparked controversy. Ostensibly to raise money for charity, Hege created a line of merchandise centered on his public persona. Hege merchandise items included posters, die-cast "spider cars," action figures, coffee mugs and barbecue sauce. All revenue from this merchandise and his TV appearances was donated to charity. ==Charges==