Wickremesooriya popularized Sinhala pop music amongst a widely western speaking audience. He was able to recognize and pick talent and transform them into stars in the Sinhala Pop scene: Golden Chimes, Mendis Foursome along with Maxwell Mendis,
Stanley Peiris and The Fortunes and produced countless hit songs for which Sooriya is well known today. Gerald lobbied and wrote articles in the newspapers supporting artiste's and their creations when popular songs were banned by the then
Radio Ceylon considering this music “Thuppahi music”: unsuitable for the intellect. He was bold enough to produce Tamil pop music when it was not in vogue. He fused instruments used in Hindu temple rituals with electrified music of the Sinhala pop idiom, synthesized the sounds of local Drum Rhythms with that of a symphony written by Winston Jayawardena, recorded and produced Nurthi Gee (songs of the old Sinhala theatre) and brought to life Tower Hall music in an era when this music was unheard amongst the public. Gerald pioneered in offering royalties for music creators under the Intellectual Property Rights in Sri Lanka's music industry, which was unheard of in the 1980s. The weekly Sooriya radio show and live concerts featuring the stars of the Sooriya label were one of the most popular and sought after shows in the country. The “Sooriya Show” in 1974 was produced by Gerald on a floating stage at the St. Joseph's swimming pool which had shadow dancing basing dancers on the diving boards of the pool. ==Late career==