Early career Moreno became involved in the entertainment industry working as a janitor and
telonero (curtain raiser) of Clover Theater in 1957. His first break was a role as
Jesus Christ for the
Manila Grand Opera House. He later went on to pursue a career as a comedian of the
bodabil stage and the post-war screen.
Later career In 1963, Moreno took his comedy act to
Sampaguita Pictures, the home of biggest stars at that time such as
Dolphy,
Panchito,
Gloria Romero, and
Susan Roces. He hosted a premiere night at the Life Theater but refused
Nene Vera-Perez's attempt to pay him and instead asked for movie roles instead. Moreno then had roles in the movies
Dance-O-Rama,
Mga Batang Iskwater,
Class Reunion, and
Mga Batang Bakasyunista. It was in his Sampaguita stint where he met his longtime co-host
Ike Lozada. Moreno also became a disc jockey as Eddie Ilarde's sidekick in the radio program
Ngayon Naman on CBN. In 1969, he transferred radio stations to
DZTR as a pinch-hitter for
Helen Vela, Bingo Lacson, and Ben David. Moreno would then be given his own timeslot from 11 pm to 12 mn for
Bisita Artista,
Music Factory, and
Guy and Pip Song Festival. In his transfer to
DZBB, he hosted his own noontime show during weekdays at 2:30 to 3:30 pm. Moreno's biggest break came on television in the late 1970s when he became host of the Sunday noontime variety show,
GMA Supershow (first known as
Germside and
Germspesyal). He eventually became the host, star builder, and producer of ''
That's Entertainment, a youth-oriented variety show developing the biggest stars in the Philippines. He gave out gift packs from sponsors to every guest of his programs. He also co-hosted Superstar with Jograd de La Torre. Superstar'' was the Sunday musical-variety show of Moreno's close friend
Nora Aunor. Moreno also produced TV films such as
Kung Mayroon Mang Pangarap,
Ganti,
Sa Paglinaw ng Tubig,
Ikaw, Ako at ang Awit,
Dalawang Ina, Dalawang Pag-ibig,
Larawan ng Isang Ina, and
Ina. He was also the former president of Katipunan ng mga Artistang Pilipino sa Pelikula at Telebisyon (KAPPT). He also endorsed prominent brands such as
Vaseline Shampoo and Dazz Dishwashing Paste. In April 2013, Moreno celebrated his 50th anniversary in the Philippine entertainment industry with a tribute special entitled
50 Years With The Master Showman at the
Newport Performing Arts Theater in
Resorts World Manila,
Pasay. The special was attended by Moreno's "anak-anakan" (his discoveries) throughout his five decades in showbiz. On March 24, 2014, Moreno established the GMA Network's Walk of Fame, outside the
GMA Network Center, with over 196 celebrities and news & public affairs personalities received the plaque. In his final months, Moreno was the creative consultant of
Sunday PinaSaya. He had a special chair in front of the stage, where he was sitting along with the studio audience to view the program. He celebrated his last birthday on October 4, 2015. Despite being in wheelchair, he attended in GMA Network's 2016 New Year countdown special at
SM Mall Of Asia marking his last public appearance, and was last heard at
Walang Siyesta on January 6, 2016. ==Personal life==