Gestalten was established by three friends: Robert Klanten, Markus Hollmann-Loges and Andreas Peyerl, who all moved to Berlin in the early 1990s. They rapidly came into contact with the Berlin techno and rave scene, initially designing
flyers,
posters and
record covers for
music labels and events such as the
Love Parade. In 1994, they conceived a book about techno-art, documenting the visual aspects of
technoculture. In order to gauge the market interest, they started to produce order cards, to be distributed through techno
magazines. They received over 1000 orders, through which they were able to obtain a loan, which facilitated the production and release of their first book, The Localizer 1.0. This led to the foundation of Die Gestalten publishing house in 1995. The name was later changed to
gestalten. == Publishing ==