Giannis Alafouzos supports many environmental programs and philanthropic activities, organizing and promoting these through the SKAI media outlets and his non-profit organization Oloi Mazi Boroume (English translation:
Together We Can). Under his management, Skai Group and Skai Perivallon (English translation: Skai Environment) have organized many actions to clean territories in Greece and recycling. SKAI, along with Kathimerini and WWF Hellas established the "Parnitha Observatory", an action to inform people about the restoration of the burned areas. Since the beginning of 2010, Oloi Mazi Boroume has acted as an ongoing social campaign focused on raising public awareness and organizing events to support several causes and groups (organizing concerts to raise funds for the poor, collecting clothes, food and medicine, setting up soup kitchens around Greece and other similar activities).
Oloi Mazi Boroume, as in almost all of his nationwide philanthropic operations, works in close collaboration with the Greek Orthodox Church, aiming to help victims of the
Greek financial crisis. Giannis Alafouzos is among the business leaders who signed the initiative of the Prince of Wales known as
Bali Communiqué calling for a comprehensive legally binding United Nations framework to tackle climate change. == Panathinaikos ==