During the early years of ASMR content, Gibi was a high school sophomore with
anxiety and
insomnia when
YouTube's recommendation
algorithm introduced her to the genre. After watching and listening to ASMR for years, Gibi created her YouTube channel in June 2016, before her senior year of college. From the start, Gibi intended to treat video-making as a full-time job, which included taking her winter quarter off from college to focus on production. At the suggestion of her editor, Gibi created her Twitch channel in 2017, on which she streams ASMR and plays
video games. In 2019, Gibi would merge her management company with Double Helix Media, owned by fellow YouTuber Charles "
MoistCr1TiKaL" White, to create the online talent agency Human Media Group. It was reported in April 2022 to have over 150 signed creators, 60 of which were fellow ASMR creators.
Polydor Records contacted Gibi in 2019 and asked if she would perform an ASMR read-through of
Billie Eilish's album,
When We All Fall Asleep, Where Do We Go?. Gibi recorded the project for free; since its upload it has amassed over 3 million views. That summer, Gibi was hired to star in
Reese The Movie: A Movie About Reese, an official feature-length ASMR project about
Reese's Peanut Butter Cups. In August 2022, Gibi and MoistCr1TiKaL would further merge Human Media Group with the management team of fellow YouTuber Tyler "Jimmy Here" Collins to create the online talent agency Mana Talent Group. == Reception ==