Elvgren was born in 1914 in
St. Paul, Minnesota, In 1937, Gil began painting calendar pin-ups for Louis F. Dow, one of America's leading publishing companies, during which time he created about 60 works on 28 × 22 in canvas and distinguished them with a printed signature. Many of his pin-ups were reproduced as
nose art on military aircraft during World War II. Circa 1944, Elvgren was approached by Brown and Bigelow, a firm that still dominates the field in producing calendars and advertising specialties. He was associated with Brown & Bigelow from 1945 to 1972. At Brown & Bigelow Elvgren began working with 30 inch x 24 inch canvases, a format that he would use for the next 30 years, and signed his work in
cursive. Elvgren was a commercial success. He lived in various locations, and was active from the 1930s to 1970s. In 1951 he began painting in a studio in his home, then in
Winnetka, Illinois, using an assistant to set up lighting, build props and scenes, photograph sets, and prepare his paints. His clients ranged from Brown and Bigelow and
Coca-Cola to
General Electric and
Sealy Mattress Company. During the 1940s and 1950s he illustrated stories for many magazines, such as
The Saturday Evening Post and
Good Housekeeping. Among the models Elvgren painted were
Myrna Hansen,
Donna Reed,
Barbara Hale,
Arlene Dahl,
Lola Albright and
Kim Novak. ==Personal life==