The British put forth a large effort to find an able and persuasive writer to effectively communicate with the Americans. They decided to use Sir Gilbert Parker. The British supplied Parker with a "large propaganda office" to plan, write, and distribute the new technique of British propaganda. His main objective was to create new relationships and hold onto existing ones with American citizens. His writings, known as the "White Papers," were sent into the New York Times in 1914. The subheading of the article read, "A Modest Appeal from Sir Gilbert Parker to read the British Side." To do this, Gilbert showered the American people with writings from people such as
Rudyard Kipling,
H. G. Wells,
John Galsworthy,
Arnold Bennett, and
George Bernard Shaw. Using his fame and character, Sir Gilbert Parker flattered the American press with eloquent words and compliments. He called the Americans "fighting people". He also said that "this war will prove them to have everything that they have always had—courage, swiftness if conception, capacity to perform, and a lightning-like directness." His writings essentially "educated" the one source that he knew would reach the majority of Americans. However, he didn't stop there: he continued to spread his "knowledge" by distributing "propaganda material" to American libraries, educational institutions, and periodicals. While focusing on professional establishments he continued to create personal relationships with American elites such as college professors, scientists, doctors, politicians, etc. His method of establishing personal relationships was a landmark later used in other methods of propaganda, "it was the complete and skillful technique later to be developed by many other propagandists, lobbyists, and public relations council." "Practically since the day war broke out I was responsible for American publicity." Parker played a crucial and significant role in British propaganda during World War I. Due to his strategic marriage to Amy VanTine, reputation as a writer, and social status among the American people, he had established many friendships with influential Americans in all professions. 2 September 1914, Parker was chosen by
Charles Masterman and the British government to head the subdivision of
Wellington House that was responsible for American propaganda. He was unpaid and had no formal title for this role. His goal was to convince America to support the British cause in the war. He worked with the theory that the British cause could not be accomplished through "violent wooing," but must instead be efforts of "gentle and modest courtship."
Methods His activities at the beginning of World War I included performing a long analysis of the American press and establishing a mailing list based on the American ''
Who's Who''. His mailing list including 260,000 influential Americans as well as public libraries,
Y.M.C.A.'s, Universities, Colleges, clubs, and newspapers. He sent propaganda literature that was generated by Wellington House to those on his mailing list, but the letters only carried Parker's name, never mentioning Wellington House or the British government. An example of one of his many letters is as follows: Dear Sir, I am well aware that American enterprise has made available reprints of the official papers relating to the present European war; but the original British prints of these publications may not be accessible to those persons of influence who would study them for a true history of the conflict. I am venturing to send to you under another cover several of these official documents. I am sure you will not consider this an impertinence, but will realize that Britishers are deeply anxious that their cause may be judged from authoritative evidence. In common with the great majority of Americans, you have, no doubt, made up your mind as to what country should be held responsible for this tragedy, but these papers may be found useful for reference, and because they contain the incontrovertible facts, I feel that you will probably welcome them in this form. My long and intimate association with the United States through my writings gives me confidence to approach you, and I trust you will not think me intrusive or misunderstand my motive. With all respect, I am, Yours very truly, Gilbert Parker Each publication he sent had a personal letter enclosed in order to portray him as an English patriot performing his duty. His objective was to gain the trust of Americans by appearing friendly and honest. He wrote in a tone that suggested he was a supporter of the British cause, but desired to promote international understanding, and that he was open to hearing all viewpoints. This tactic convinced many Americans that their role in the war was important, and many sympathized with the British cause as a result of his efforts.
Outcome Parker continued his propaganda efforts up until the year the United States entered the war, 1917. At the beginning of 1917, he visited the United States to meet with Americans he had been corresponding with. On 3 February 1917, President
Woodrow Wilson made a speech during Parker's visit that severed diplomatic ties with Germany. The U.S. had almost declared war and Parker believed that he had fulfilled his responsibilities. Later that same day, he resigned from his position at Wellington House, due to, he said, his failing health. All of Wellington House's activities were kept in complete secrecy. This increased the credibility of their publications, because they could not be traced back to any official sources. Parker's letters concealed their connection and origin with the British government, and his American contacts never realized they were being manipulated. Today his influence on the First World War and America's entry into it is often overlooked, even by seemingly comprehensive propaganda analysis. ==Filmography==