Bertone was the sixth of the seven sons from a farming family. He had worked as a
carriage wheelmaker, and was employed at
Diatto (1907) when he established his own carriage building and repair shop in Corso Peschiera in Turin (1912). Being a friend of
Vincenzo Lancia, he got contracts from
Fiat and thus entered the automobile design market, his first self made car body being based on a
(Società Piemontese Automobili) S.P.A. 9000 in 1921. Another early success at this time was the
Fiat 501 competition car. Subsequently, Bertone also designed many
Lancia cars. His son
Nuccio Bertone (1914–1997) took over the company in 1950. ==References==