In the 1960s Fratelli Fabbri Editori published '''', an illustrated encyclopedia for children that entered the homes of millions of Italians. The encyclopedia was sold in bound volumes, with payment by installments. During those years, the publishing house sold approximately a billion and a half books, published in dozens of countries with translations into 14 languages, including Hindi, Urdu, Afrikaans, Turkish and Bulgarian. They were also the first Italian publisher to market multimedia products; producing the new series
The Stories of Sound and
The History of Music, which combines a book and record, addressing issues unknown at the time. For example, for
The History of Music in order to fall within the standard packaging industry, they commissioned
Philips Records to produce 10 million of a special LP with a diameter of 20 centimeters. Towards the end of the 1960s, due to the saturation of the market and social unrest, the brothers Dino and Rino sold their shares to engage in other activities abroad, thwarted by the refusal of the elder brother. ==1970s==