Giovio first began collecting portraits around 1512, soon after leaving his hometown of
Como to pursue his career in Rome. Initially focused on men of letters, the collection grew to include military figures, kings, popes, artists and even a few renowned women. The series included illustrious men of ages past alongside those of his own day. Giovio intended his
gallery to serve as a permanent public record, and so was scrupulous about its accuracy. Idealised portraits would not suffice: he preferred portraits drawn from life whenever possible. In the absence of such, likenesses produced from
coins,
busts, or earlier life portraits were acceptable. Giovio worked zealously to acquire works for his collection, writing to dozens of public figures across Europe and the Near East to solicit portraits. His correspondence reveals that he bargained, cajoled and even
bribed subjects for pictures, many of which he paid for himself. What made Giovio's collection unique was his intent to open it to the public: his 20th century biographer T. C. Price Zimmermann writes that "the idea of founding a portrait museum on the lake was his most original contribution to European civilization." The inspirational value of collections of portraits was a familiar Renaissance trope, consciously revived from Antique precedents: as the
humanist Poggio Bracciolini had written in his essay
De nobilitate liber, the Romans should be emulated, "for they believed that the images of men who had excelled in the pursuit of glory and wisdom, if placed before the eyes, would help ennoble and stir up the soul." Examples of similar collections can be traced to the early 14th century, and to less universal sets of the "
Nine Worthies" and literary reports of the busts of philosophers in Roman libraries, such as Pliny's, to "...images made of bronze... set up in libraries in honour of those whose immortal spirits talk to us in the same places." but none of these was conceived with the express goal of edifying the
public. Giovio frequently referred to his project as a
templum virtutis, or "temple of virtue", as a reflection of its didactic purpose. As a finishing touch, Giovio composed brief biographies to accompany the portraits; these were published as
Elogia veris clarorum virorum imaginibvs apposita, quae in Mvsaeo Ioviano Comi spectantur (1546) and
Elogia virorum bellica virtute illustrium veris imaginibus supposita, quae apud Musaeum spectantur (1551), more commonly known simply as the
Elogia. The inclusion of these biographies was fairly innovative. The 1517
Illustrium imagines of the
antiquarian Andrea Fulvio, which paired short biographies with
woodcut portraits drawn from coins, was one of the few similar contemporary works. The
lost Imagines of
Varro, an illustrated set of some 700 famous figures of the ancient world, may also have inspired Giovio. Following Giovio's death in 1552, the original collection was eventually dispersed and lost. Some portraits are kept in the
Pinacoteca Civica di Palazzo Volpi in Como. It is preserved in a series of copies commissioned that year by Cosimo I de' Medici. Artist
Cristofano dell'Altissimo spent 37 years copying the portraits, working from 1552 to 1589. These copies have been displayed in the First Corridor of the Uffizi since 1587. ==Gallery of copies by Cristofano dell'Altissimo==