Gloria moved to
New York City in 1930, and first lived at
444 East 58th Street with her older brother
Mario Braggiotti. She struggled to find work as a dancer and actor. Her brother
Mario Braggiotti was an accomplished composer and pianist who was even recognized by
George Gershwin as a peer. During his performances in Manhattan, Mario would take Gloria to
El Morocco and other exclusive nightclubs, but life was still a struggle for them both, as it was for many during the
Great Depression. "The depression years were very difficult for us professionally," she told a newspaper reporter in 1963, "and thrilling socially. We were out of jobs but in on everything else. We used to charge our breakfasts at the drugstore and then go to lavish parties given by people like
Condé Nast and
Cobina Wright." She made her acquaintance at El Morocco with
Maury Paul, perhaps the most famous café society columnist in New York who wrote under the pen name "
Cholly Knickerbocker." He helped her to take over the "Madame Flutterbye" column at the
New York Post and later a regular fashion column. She also met
Lucius Beebe who wrote the weekly column, "This New York" for the
New York Herald Tribune. Beebe, a native of Boston, liked the fact she was raised in Boston and they soon struck up a friendship. Beebe had an active evening social life as part of his duties to gather material for his column, and he often attended theater openings, operas and other functions with Gloria on his arm, after which they would drop in at El Morocco and, as Beebe would later write, see "the names that made news." Regulars at El Morocco sitting at Beebe's and Paul's table included
Fred Astaire,
Libby Holman,
Gloria Swanson, and
Clark Gable, with fashion designer
Valentina Schlee and her husband, and
Town & Country editor Harry Bull and his wife sitting nearby. Many were eagerly photographed by
Jerome Zerbe with the photos appearing the New York papers and magazines. ==Life in Philadelphia==