Radio career (1987–1998) Serra began her media career in 1987 working in radio. She started at
Radio Barcelona, part of the
Cadena SER network, where she worked on local afternoon news programs and the national program
Hora 25. She also served as editor of
Matinal SER-Catalunya and director of
El Balcó. During this period, she collaborated with prominent journalist
Julia Otero on the program
¿Y nosotras qué? on
Ràdio Miramar and presented
Catalunya matí on
Catalunya Ràdio.
Television career (1998–present) Telecinco period (1998–2001) Serra transitioned to television in 1998 when she joined
Telecinco. She worked as sub-editor and presenter of the first edition of
Informativos Telecinco, while simultaneously directing and presenting the current affairs program
La mirada crítica. Her work during this period established her reputation as a serious journalist capable of handling both news presentation and in-depth analysis.
TV3 and local television (1999–2007) Parallel to her work at Telecinco, between 1999 and 2001, Serra co-presented the debate program ''L'aventura quotidiana
on TV3 alongside Josep Cuní. She later directed the debate show Coses que pasen
and collaborated on the magazine program Els matins'', both presented by Cuní on the Catalan public broadcaster. In 2001, Serra took charge of the debate program
Ciutat oberta on
Barcelona TV, which became one of the most successful programs on Barcelona's local television, achieving significant audience ratings. Between July and August 2003, she briefly returned to radio to present the summer morning magazine
La segona república on
COMRàdio. Two years later, in September 2005, she returned to the station to replace
Joan Barril during the regular season, hosting the morning magazine
Matins.com for two seasons.
Return to Telecinco and La Noria (2007–2010) After leaving COMRàdio, Serra returned to
Telecinco where, from 25 August 2007 to 24 April 2010, she co-presented the popular program
La Noria alongside
Jordi González. She served as narrator between segments, and the program achieved great popularity, making Serra a household name in Spanish television.
Antena 3 and Equipo de investigación (2010–present) From 1 May 2010 to 4 March 2011, Serra presented the afternoon magazine show
3D on
Antena 3. However, her most significant career achievement came on 31 January 2011, when she began directing and presenting
Equipo de investigación, an investigative journalism program that moved to
La Sexta and has become one of Spain's most respected current affairs shows. Under Serra's leadership,
Equipo de investigación has produced over 500 episodes as of October 2024, covering major investigations including corporate scandals, social issues, and criminal cases. The program is known for its rigorous
fact-checking and comprehensive research, with a team of 57 professionals working on approximately 40 investigative reports per year. Serra's distinctive narrative style and the program's commitment to giving victims a central role in their stories has distinguished it from other investigative formats. The program has tackled high-profile cases including investigations into
palm oil labeling that led to industry-wide changes, exposures of online exploitation platforms, and coverage of major criminal cases. Serra has stated that the program's motto is "the victim is the center of the story," differentiating their approach from sensationalist true crime formats.
Other activities Since 2009, Serra has participated as a regular contributor to the radio program
El Món a RAC1 on
RAC1. She also writes columns for the newspaper
La Vanguardia. In 2024, she participated in the television competition
Mask Singer: adivina quién canta on
Antena 3, performing under the mask "Piña" (Pineapple). In October 2024, coinciding with the 500th episode milestone of
Equipo de investigación, Serra launched a podcast on
Onda Cero, expanding her media presence across multiple platforms. ==Personal life==