The writer and director of "Go Fetch!", Adam Paloian, founded the animation studio Pinreel Inc. with the goal of applying
2D animation principles he had learned in the past to 3D
computer animation, in addition to experimenting with other forms of
mixed media. After completing their first project, the 2023 music video for
Tenacious D's "Video Games", Paloian set his sights on a new project to act as a testing ground for the studio. He eventually settled on doing something
SpongeBob Squarepants-related because of his familiarity with the crew as an alumni of the series himself. He pitched the short to executive producer and showrunner,
Marc Ceccarelli, who approved the idea. Production began in 2024 and took about a year to wrap up. Specific lighting effects were used to give the short a tangible,
stop motion feel. The team were encouraged to "paint with the lighting" which helped inform the aesthetic. Rigging supervisor, James Correa ordered the team to alternate between generated
rigs and ones designed by hand for more specific movements. Paloian and
animation director, Olov Burnman, remarked that making sure the characters could perform extreme transformations was the most difficult animation hurdle on the project, with Bessy the
anglerfish presenting a notable challenge. == Release and reception ==