The Origins Of Golden Demon In the early 1980's, before Golden Demon was created,
Games Workshop used to run painting competitions during the Citadel Open Days (initiated in 1984) and the Dragonmeet convention (formerly 'D&D Day', initiated in 1977). However, Games Workshop discovered that some people would enter other companies' miniatures, and it was from a need to establish a clearly defined set of rules that Golden Demon emerged. The Golden Demon competition was thus devised by John Blanche, Games Workshop's Art Director, and Andy Jones, Convention Organiser at the time. Because of the wide variety of Citadel Miniatures that were likely to be entered, a series of definitive categories were established.
The Early Years (1987-1988) The first Golden Demon was held on 27th June 1987 in
Nottingham, UK. Regional heats were organised all over the country in
Games Workshop stores and hobby shops as a forerunner to the main event. The entries at this stage of the proceedings were judged by shop staff, with some shops inviting games personalities along as guest judges. The three winners from each heat were invited to the Grand Championship Final in Victoria Leisure Centre,
Nottingham. Judges at the final were John Blanche and Bryan Ansell, and cash prizes of up to £250 were awarded to the winners, with over £3,000 awarded in total. At the first event there were eight categories, which formed the basis for some of the categories that would become typical of later competitions, such as 'Single Miniature' and 'Diorama'. • Single Character Figure • Single Conversion • Monster • Dragon • Single Mounted Figure • Diorama • Vignette • Warhammer Battle Regiment The second Golden Demon event in 1988 also followed the format of qualifiers through regional heats, with the Grand Final taking place again in the Victoria Leisure Centre,
Nottingham on 30th July 1988. Golden Demon 1988 was again judged by John Blanche and Bryan Ansell. The 1988 winners were compiled in a book entitled 'Fantasy Miniatures', the first of four such volumes (the other three published in 1989, 1990 and 2002).
The Derby Years (1989-1991) The third Golden Demon event in 1989 yet again made use of regional heats; however, the Grand Final for the first time was held alongside Games Day, which took place at the Assembly Rooms in
Derby on 27th May 1989. Furthermore, Golden Demon was for the first time marketed as an international, not national, painting championship. Cash prizes were still awarded to the winners (£150 for Gold, £80 for Silver, and £40 for Bronze winners), with £1,000's to be won. By 1989, categories had expanded from the first event, now including 40k Vehicle, Blood Bowl Team, or Titans. Alongside Golden Demon, the parallel competition 'Marauder Blade' was also established, where national heat winners competed for three handcrafted short swords in three categories: Orc Vignette, Dwarf Vignette, and Single Figure (changed to Single Miniature, Regiment, and Vignette in 1990). The Judging Team was restructured in 1989, and a panel with three judges was established. It was made up of Mike McVey, Phil Lewis and Ivan Bartleet (the previous year's Slayer Sword winner). In 1990, Golden Demon and Marauder Blade took place again in
Derby on 26th May 1990, but reverted to being run independently from Games Day, and 1990 saw the introduction of a Youngbloods Competition in parallel to Golden Demon, aimed at painters aged 14 or younger. The first Youngbloods Competition was composed of three categories (Single Figure, Monster, and Mounted Figure) with the overall winner being awarded the 'Youngbloods Axe'. In 1991, regional heats increased the number of models that went to the Grand Final: the ten best from each Games Workshop store, and the three best from each independent stockist. The judging panel for 1991 was increased to four judges: John Blanche, Mike McVey, Alan Merrett and Rick Priestley. Golden Demon 1991, the last event that took place in
Derby, stopped awarding cash prizes, and after two years of running alongside Golden Demon, Marauder Blade was discontinued.
Consolidation (1992-1994) By 1992, Golden Demon had grown so much in size and had attracted such a huge following that the competition had to be moved to a larger venue with more space and better facilities. The selected venue was
Birmingham NEC, and Golden Demon 1992 took place on 18th April 1992. Although in 1992 regional heats were still in place, independent stockists had been excluded and submissions had to be done solely at official
Games Workshop stores. The 10 regional winners (one from each category), who received a Golden Demon badge and a winner's certificate, went forward to represent their shop in the particular category at the Grand Finals at the NEC. Albeit originally advertised as taking place in NEC, Golden Demon 1993 was finally celebrated at the Sheffield Arena on 2nd May 1993, preceded by the customary regional heats held at
Games Workshop stores throughout the country, and for the first time at
Games Workshop stores abroad too (e.g. winners of the heats in Spain were invited to the Grand Finals in the UK). Golden Demon 1993 was judged in advance, as Games Workshop wanted to better display the miniatures on the day, and not have to keep removing them from the cabinets for photography and examination. The winners from the regional heats were sent to Games Workshop's Studio in
Nottingham, where judging took place. Another peculiarity of Golden Demon 1993 was the introduction of a 'Veterans Category', where only previous winners were allowed to enter. This was short-lived as it was removed from the following year's competition category list. Golden Demon 1994 saw the return to
Birmingham (where it stayed until 2013), this time in the NIA. Golden Demon 1994 was the only Golden Demon in history where no Slayer Sword or other Best of Show trophy was awarded on the day. The winner was however declared so retrospectively more than 15 years later (sometime between 2008 and 2012). Golden Demon 1994 also saw the return of the Youngbloods Competition, which had not taken place for several years. It was however limited to just one single miniature category and restricted to only plastic models (expanded to metal miniatures in 1997). By this point, Mike McVey had become the head judge.
The Games Day Years (1995-2013) 1995 marked a big shift in how Golden Demon was organised. To begin with, it went back to being organised as part of the larger
Games Day event, like it had been in 1989. Secondly, in the pursuit of a more open structure, it put an end to the regional heats system, and all contestants entered their models directly on the day, a change that has lasted to this day. Golden Demon 1995 was celebrated on 15th October 1995 in the
Birmingham NIA. 1995 also saw the introduction of the
Open Competition to Golden Demon, today a staple category, and an opportunity to let entrants' imagination run riot and where
Games Workshop staff could also enter. At the beginning, the Open Competition accepted 1:1 scale artefacts to be entered, but these were banned sometime in the mid 2000's. The Open Competition was a single prize category until 2004. From 2005 Silver and Bronze trophies were added. Between 1996 and 2013, Golden Demon, by now a well-established competition, continued to take place in
Birmingham, either at the NIA or the NEC. In 1996, to modernise the Golden Demon brand, a specific logo was created for the competition, depicting a blue marble slab with golden letters. This logo is still in use today, albeit without the blue backdrop. By 1997, the competition had over 2,500 entries and was judged by Mike McVey, Dave Andrews and Matt Parkes. The categories by this point had evolved quite a lot from the early days and were very similar to what they are today. The period between the late 1990's and mid 2000's is commonly referred to as the 'Golden Age' of Golden Demon by the painting community. This period was characterised by an outburst of creativity and significant advances in painting and modelling techniques, partly due to the absence of other fantasy painting competitions that led to all fantasy painters gathering at Golden Demon. A lot of the winners from those years went on to become professional artists in the miniatures industry, and numerous Youngbloods winners during this period went on to win Slayer Swords in later years. In 2003, two additional prizes were introduced. One was the Forge World Best of Show, which was awarded to the best painted piece produced by Forge World across all categories. The other one was the Fanatic Morning Star, which was awarded to the best painted model from the Specialist Games ranges. Fanatic Morning Star was dropped from 2004, but the Forge World award continued to be awarded until 2017, after which it was also discontinued.
The Warhammer Fest Years (2014-2023) In 2014,
Games Workshop rebranded their premier event from Games Day to
Warhammer Fest. Numerous changes were implemented to the event. Firstly, after 21 years of having taken place in
Birmingham, Golden Demon left the city and moved to
Coventry. Secondly, Warhammer Fest, and by extension Golden Demon, was now an event spanning the whole weekend, whereas hitherto Golden Demon had been a one-day affair. Another important change for the younger entrants was that during this period the age of Youngbloods Competition was raised from 14 to 15. Starting in the early 2010's, a tightening of Golden Demon's rules restrictions, notably in relation to base sizes and no longer permitting scratchbuilt models to be entered, coupled with the advent of alternative fantasy painting competitions, caused Golden Demon to decline significantly in popularity. By the end of the decade, with Max Faleij as Head Judge, rules had been relaxed to allow for more creativity, insofar as entries still respected the ethos and lore of the
Games Workshop universes. Base restrictions were lifted, the need for entries to be game legal was removed, and scratchbuilt models were allowed again. This led to a resurgence in popularity of the competition, which is today back in full health as proven by great attendances and participation in the post-pandemic events. The period of 2020-2021 saw the cancellation of Golden Demon due to the Covid19 pandemic (the only time, together with 2015, when Golden Demon had not been celebrated in the UK since its inception until 2023). In 2022 Golden Demon returned after a 2-year hiatus and was held as a standalone event (which had not happened since 1994) at
Games Workshop's Warhammer World in
Nottingham. Alongside Golden Demon, an exhibition celebrating the 35th anniversary of the competition was also organised, showcasing winning entries from past editions. In 2023
Warhammer Fest and Golden Demon moved to
Manchester for the first time. It was the largest Golden Demon to have ever taken place, at least in terms of infrastructure, with more cabinets than ever before (more than 40). Single miniature categories boasted around 400 entries each. The awards ceremony is also widely regarded as one of the best to have ever taken place, in a dedicated theatre with a large capacity. The UK competition's judges were selected from
Games Workshop's ‘Eavy Metal painting team members, but were kept confidential.
The Independent Conventions Era (2024-Present) Even though Golden Demon 2023 had been a great success in all aspects―from number of participants, quality of entries, and spectacularity of the awards ceremony―the Warhammer Fest event itself was a big disappointment among the attendees (mostly because engaging activities were severely lacking) and reportedly an economic flop. Albeit fans hoped that
Games Workshop would improve on what had gone wrong, the company opted to abolish Warhammer Fest altogether and put an end to organising a premier event in-house (for the first time in 49 years, since the first Games Day was held in 1975) Much to the relief of fans, with Golden Demon's popularity at an all-time high,
Games Workshop decided to continue celebrating the painting competition as part of independent gaming conventions. This was in fact something that
Games Workshop had already tried out in
Poland and is still doing in the
United States (see "International Golden Demon Competitions" section below), making the competition much easier to manage. In Europe, the first such main Golden Demon event took place in 2024 as part of the
Spiel Essen Game Fair in
Germany, moving away from the UK for the first time and breaking away from decades of tradition. Furthermore, the famous ´Eavy Metal team members were banished from the judging panel, allegedly due to a new internal policy prohibiting Studio staff from partaking in events. This prompted a lot of complaints from the competition's fanbase, who objected that they would rather have their entries judged by professional painters―just like they had been in the previous 36 years of Golden Demon. To little avail,
Games Workshop tried to mitigate the discontent by inviting a renowned painter from outside the company to serve as a guest judge on the panel, but public opinion largely remains that the return of ‘Eavy Metal to the judging panel is crucial to preserve the competition's esteemed reputation. Ahead of Golden Demon 2024,
Games Workshop unveiled updates to the competition categories, reintroducing 1990s classics like
Necromunda and
Blood Bowl, adding
Old World and
Horus Heresy categories to ease the congestion in the Fantasy and 40k Single categories, and merging fan favourites like Duel and Diorama (a decision that was reversed in 2025 following popular demand). Additional changes in the 2024 ruleset included the banning of collaboration entries between two or more artists (heretofore open to interpretation and not explicitly forbidden), the banning of a number of modern technologies―such as the 3D scanning of
Games Workshop models or the use of Artificial Intelligence―and, for the first time in history, the banning of children aged 11 or lower from entering YoungBloods (but ironically not from the rest of Golden Demon categories). == International Golden Demon Competitions ==