", which the website bought the naming rights to. The casino has paid many
boxers to wear temporary
tattoos on their backs promoting the site. GoldenPalace.com has also been accused of far more disruptive
ambush marketing stunts. The casino sponsored serial
streaker Mark Roberts in several of his escapades, including his "performances" at the 2003
UEFA Cup final and
Super Bowl XXXVIII in 2004; at both events, he wore a temporary GoldenPalace.com tattoo. GoldenPalace.com is also well known for its winning
internet auctions, mostly for bizarre items. Notable examples include a $28,000
grilled cheese sandwich purportedly displaying an image of the
Virgin Mary, a $75,100 plastic French fry from a McDonald's Super Bowl commercial, a car previously owned by
Pope Benedict XVI, and
William Shatner's
kidney stone, for which it paid $25,000. On March 3, 2005, they paid $650,000 for the naming rights of the recently discovered
Madidi titi monkey. The "GoldenPalace.com monkey" was officially named
Callicebus aureipalatii, with "aureipalatii" literally translating into "of the golden palace" in Latin. GoldenPalace.com also paid a woman to permanently tattoo their
domain name on her forehead in 2005. ==References==