In 2010, Wang Yun'an founded Good me after graduating from
Zhejiang Sci-Tech University. In its early stages, the business reportedly experienced low sales volumes. Over time, Good me adopted a
franchise-based expansion model, targeting lower-tier cities. The company emphasized cost-effective store designs and consistent branding elements such as bright lighting. Good me's expansion was supported by the development of a
cold chain logistics system, which enabled frequent delivery of fresh ingredients to franchise location. According to
China Daily, industry sources have cited this logistics capability as a factor contributing to its competitive position in the market In February 2025, Good me held its
initial public offering becoming a listed company on the
Hong Kong Stock Exchange with the offering raising US$233 million. On its trading debut, its shares dropped 6.4%. ==See also==