Google Pigeon

The purpose of Pigeon is to provide preference to local search results. On the day of release, it received mixed responses from webmasters. Some complained about the ranking being decreased whereas others reported improvement in the search rankings. As per the webmasters' understanding, this update has location and distance as key parts of the search strategy. The local directory listings are getting preferences in web results. == What's new ==

To improve the quality of local searches and provide more relevant results to the user, Google relies on factors such as location and distance. This update alters the local listings in the search results; along with this, the local directory sites are given preference. == See also ==