The strip chronicled the life of
Mexican bean farmer Perfecto Salazar "Gordo" Lopez ("Gordo" approximately translating as "Fatso"). Other characters in the strip included his nephew, Pepito; his pets, Señor Dog and Poosy Gato (a cat); a black cat named "PM" and her kitten "Bête Noire". The 'hip' jazz-loving and artistic
'beat' spider, Bug Rogers, who is drawn with only six legs. Some of Gordo's friends include Paris Juarez Keats Garcia
, nicknamed the "Poet", Juan Pablo, and Pelon the bartender. Other supporting characters include the antagonistic Artemisa Rosalinda Gonzalez, a widow determined to marry the bachelor farmer; and Tehuana Mama, Gordo's housekeeper, who later became Gordo's wife. Initially,
Gordo was designed to be a Mexican version of ''
Li'l Abner'', with a highly
caricatured style and a lazy overweight title character who spoke in heavily accented English and took naps under a tree wearing a
sombrero. After his early strips were criticized for
Hollywood-style
cultural stereotypes, Arriola realized that his was the only periodical work in American
mass media that depicted life in Mexico and he modified the strip to be more sympathetic. In 1954, Gordo lost his lease on his land and had to travel throughout Mexico as a tour guide. The character's trips were a vehicle for the strip to introduce Mexico and its people to the wider world. A much thinner and contemplative Gordo eventually became a flirtatious
tour guide, whom Arriola often described as an "accidental ambassador" for Mexican culture. ==Honors==