Roddick opened her first Body Shop in
Brighton, England in 1976, with the goal of earning an income for herself and her two daughters while her husband was away in South America. She wanted to provide quality skincare products in refillable containers and sample sizes, all marketed with truth rather than hype. She opened her second shop six months later. On her husband's return, he joined the business. In a May 2002 article in
The Globe and Mail,
Jon Entine reported that Roddick had copied the name, concept and original brochures from the original Body Shop which was started in
Berkeley, California in 1970 and had three stores when Roddick visited the
Bay Area in the early 1970s. Roddick's original brochures were near-verbatim copies of material produced by the Berkeley-based Body Shop. As a consequence the original Body Shop renamed itself Body Time and remained in business until April 2018. By 1991, the Body Shop had 700 branches, and Roddick was awarded the 1991 World Vision Award for Development Initiative. In 1996 she told
Third Way: {{cquote|The original Body Shop was a series of brilliant accidents. It had a great smell, it had a funky name. It was positioned between two funeral parlours—that always caused controversy. It was incredibly sensuous. It was 1976, the year of the heatwave, so there was a lot of flesh around. We knew about storytelling then, so all the products had stories. We recycled everything, not because we were environmentally friendly, but because we didn't have enough bottles. It was a good idea. What was unique about it, with no intent at all, no marketing nous, was that it translated across cultures, across geographical barriers and social structures. It wasn't a sophisticated plan, it just happened like that. Some controversy and criticism was raised, as L'Oréal was known to use
animal testing and the company was part-owned by
Nestlé. The latter had been criticised for its treatment of third-world producers. Roddick addressed the issues directly in an interview with
The Guardian. It reported that: ...she sees herself as a kind of '
Trojan horse' who by selling her business to a huge firm will be able to influence the decisions it makes. Suppliers who had formerly worked with the Body Shop will in future have contracts with L'Oréal, and whilst working with the company 25 days a year Roddick was able to have an input into decisions. ==Charitable work==