Standard
consumer theory is developed for a single consumer. The consumer has a utility function, from which his demand curves can be calculated. Then, it is possible to predict the behavior of the consumer in certain conditions, price or income changes. But in reality, there are many different consumers, each with his own utility function and
demand curve. How can we use consumer theory to predict the behavior of an entire society? One option is to represent an entire society as a single "mega consumer", which has an aggregate utility function and aggregate demand curve. But in what cases is it indeed possible to represent an entire society as a single consumer? Formally: consider an economy with n consumers, each of whom has a
demand function that depends on his income m^i and the
price system: :x^i(p,m^i) The aggregate demand of society is, in general, a function of the price system and the entire distribution of incomes: :X(p,m^1,\dots,m^n) = \sum_{i=1}^n x^i(p,m^i) To represent the entire society as a single consumer, the aggregate demand must be a function of only the prices and the
total income, regardless of its distribution: :X(p,m^1,\dots,m^n) = X\left(p, \sum_{i=1}^n m^i \right) Under what conditions is it possible to represent the aggregate demand in this way? Early results by Antonelli (1886) and Nataf (1953) had shown that, assuming all individuals face the same prices in a market, their income consumption curves and their
Engel curves (expenditure as a function of income) should be parallel straight lines. This means that we can calculate an income-consumption curve of an entire society just by summing the curves of the consumers. In other words, suppose the entire society is given a certain income. This income is somehow distributed between the members of society, then each member selects his consumption according to his income-consumption curve. If the curves are all parallel straight lines, the aggregate demand of society will be
independent of the distribution of income among the agents. == Gorman's form of the expenditure function ==