Fifth Avenue between 42nd Street and
Central Park South (59th Street) was relatively undeveloped through the late 19th century, and many row houses were developed on the avenue. By the early 1900s, that section of Fifth Avenue was becoming a commercial area. The southwest corner of Fifth Avenue and 55th Street was part of the old campus of
St. Luke's Hospital, which had moved to
Morningside Heights, Manhattan, in 1893. The southern part of the St. Luke's site became the University Club's clubhouse, completed in 1900.
Development The site at the southwest corner of Fifth Avenue and 55th Street was sold twice in 1901. The first time it was sold, the seller received $575,000. The buyers, Henry L. Goodwin and Henry R. Hoyt, resold the property in April 1902 to the newly formed 55th Street Company, of which Goodwin was a chief executive. The 55th Street Company announced that it would develop a 18-story hotel on the site. The building would be designed by
Hiss and Weekes and constructed by the General Building and Construction Company at a cost of $3.5 million. It was one of four large sites on Fifth Avenue between 42nd and 59th Streets to be sold for development during the preceding six months. Hiss and Weekes filed plans for the site at the end of June 1902. U.S. senator
Mark Hanna of Ohio, along with the philanthropist
Thomas Fortune Ryan, were major investors in the project, the lease was not officially recorded until May 1905, by which time the hostelry was known as the Gotham Hotel. Hanna had been one of Bennett's close friends in Washington, D.C., and had helped introduce Bennett to the Gotham Hotel's other developers. Even after Hanna's death in 1905, his estate was one of the Gotham Hotel's biggest shareholders. The hotel's construction was delayed significantly because of strikes, The facade and roof were completed in early 1904, and, as late as March 1905, the hotel was planned to open the following month.
John Jacob Astor IV, who was simultaneously developing the St. Regis Hotel across Fifth Avenue, had attempted to obtain a liquor license for his hotels, despite high opposition from local residents. At the time, New York state law required that any establishment with a liquor license was required to gain the approval of the owners of two-thirds of all private property within , and was required to be at least 200 feet from any church. The
Fifth Avenue Presbyterian Church, which was within 200 feet of both the St. Regis and the Gotham, objected to the liquor license. Although the St. Regis eventually secured a liquor license by moving its entrance, the Gotham had no such recourse, as it was much closer to the Fifth Avenue Presbyterian Church. In May 1905, the Gotham's operators petitioned the
New York State Legislature to change the state's liquor laws so that hotels with more than 200 rooms were exempt from the 200-foot restriction. The hotel did originally have an enclosed dining terrace overlooking Fifth Avenue. Meanwhile, in 1906, New York state legislators attempted once more to amend state law so the Gotham could obtain a liquor license without the Fifth Avenue Presbyterian Church's consent. Governor Higgins let the bill expire, so the bill was introduced again in early 1907. The state legislature passed the bill in May 1907, only for governor
Charles Evans Hughes to veto the bill. Bennett only operated the hotel for two years, and he sold his lease in October 1907 to restaurateur Carl Berger. The Hotel Gotham Company, which operated the hotel, surrendered it to the 55th Street Company in December 1907 due to non-payment of rent. Berger angrily quit as the hotel's manager on July 1, 1908, when Luke M. Boomer, Harry Merry, and E. R. Grabow took over the hotel. Two days later, Gilbert H. Montague was appointed as the hotel's
receiver, despite Henry Goodwin's claim that the receiver had no rights to the hotel's operation. At the time, the hotel had never made a profit. Bennett fatally shot himself at his Gotham Hotel apartment in September 1908. By late 1908, the hotel was unable to pay off relatively small debts such as a butcher's $741 bill. The Gotham was overshadowed by more luxurious hotels, like the St. Regis across the street and the
Plaza Hotel a few blocks north, but the
Real Estate Record and Guide reported that the foreclosure was solely because of the liquor bill. The sale did not affect Wood and Weatherbee's management of the hotel; as did another in 1911.
Mid-20th century 1910s to 1930s Among the Gotham's guests in the early 20th century were composer
Victor Herbert, as well as pianist
Ignacy Jan Paderewski, who lived there for sixteen years. Weatherbee and Wood continued to operate the hotel, even after the Hotel Holdings Company sold the Gotham to William and Julius Manger of
Manger Hotels in October 1920. The next month, the 2 West 55th Street Corporation took title to the hotel on behalf of the Manger brothers. The brothers attempted to sell the Gotham for $5 million in early 1925, but they did not receive any offers that they deemed acceptable. The Manger brothers eventually bought out Weatherbee and Wood's lease in 1927. By 1931, the Gotham was one of the few remaining buildings on Fifth Avenue in Midtown Manhattan that still did not have shops. The
Metropolitan Life Insurance Company moved to foreclose on a $2 million mortgage that it held on the hotel in March 1932. Leon Leighton and Raymond J. Scully were appointed as receivers. The Metropolitan Life took over the hotel in July 1932. The hotel's managers added an airplane departure board in the lobby in 1933, which they claimed was the first such board in a hotel lobby, and they also installed a marine room at the Gotham to complement the hotel's rooftop "sun deck". The hotel was also the site of a notable suicide in 1938, when 26-year-old
John William Warde jumped from the 17th floor in front of 10,000 spectators; the incident inspired the 1951 film
Fourteen Hours. the bronze-and-glass storefronts were recessed from the facade. As part of this project, the original dining room on Fifth Avenue was closed and demolished in May 1938, and a new dining room was built within the hotel offices on the opposite side of the lobby. The hotel's offices were then relocated to the space previously occupied by the second-floor ballroom. In addition, space for exhibitions was created on the second floor. and the
Grand Central Art Galleries. The renovations coincided with the beginning of the
1939 New York World's Fair. At the beginning of April 1939, a syndicate of Chicago investors, led by Arnold S. Kirkeby, leased the hotel for five years.
1940s to 1970s In 1944, a syndicate headed by Kirkeby bought the hotel from Metropolitan Life. At the time, the hotel had 358 rooms and was valued at $2.25 million. That November, Webb & Knapp and Stevens sold the Gotham and the
Beverly Wilshire Hotel to an investor for a combined $11 million. The Kirkeby Hotel Corporation retained its lease of the Gotham Hotel. The Hotel Investors Syndicate, led by Peter J. Sharp, acquired the Gotham, Beverly Wilshire, and
Saranac Inn in May 1957. Subsequently, Sharp Ltd. Hotels operated the Gotham, and it renovated the hotel. Webb and Knapp agreed in August 1961 to repurchase the Gotham,
Stanhope, and Beverly Wilshire hotels from
Evelyn Sharp, Peter Sharp's mother. At the time, the Gotham contained 400 rooms and 18-hour maid service. A syndicate led by Alvin Greenstein bought the hotel in December 1961 and leased it back to Webb and Knapp for 21 years, with sixteen renewal options. Under the terms of the lease, the hotel had to remain in operation until at least 1971, but Webb and Knapp could demolish the hotel afterward. In 1963, Neal Lang was appointed as the hotel's general manager. Webb and Knapp had lent $2 million toward a $3.568 million mortgage loan that had been placed on the hotel (with the Dry Dock Savings Bank holding the remaining stake), but the firm sold that stake in 1964. Wellington appointed Frank C. Bromber as the Gotham's executive director. The new owners redecorated and repainted the main lobby and dining room, and they cleaned and illuminated the facade. Wellington also bought two buildings at 23 and 25 West 55th Street and converted these structures into a parking garage. Prior to the garage's completion, guests had used various garages between
Second and
Ninth avenues; however, about 90 percent of short-term guests did not bring their cars to the hotel. By the next year, the Gotham's renovation had been completed at a cost of $1.5 million. The Gotham's main dining room and banquet department were closed in July 1970; the dining room reopened in March 1971 but only served meals on weekdays. The hotel also continued to lease space to commercial tenants, including shipping company
Italian Line and shoe store
Charles Jourdan. Goldman began experiencing financial issues after DiLorenzo died in 1975, but he continued to own the Gotham. Goldman and the heirs of DiLorenzo's estate eventually agreed to split up Wellington's holdings; as part of this process, Goldman retained ownership of the Gotham. a larger version of the Hotel Nova-Park Élysées in Paris. He planned to operate the Gotham as an ultra-luxury hotel, charging up to $1,750 per night. Hatt hired Stephen Jacobs to design the renovation, which included rehabilitating the interior and reducing the 330-room hotel to 250 rooms. This renovation added the hotel's rooftop pool and fitness center. The Nova-Park Gotham was expected to include multiple restaurants and bars, a nightclub, various meeting rooms, and a business center. The hotel's reopening was scheduled for October 1983, The project had stalled by early 1984 after Nova-Park AG had invested $120 million on the project, which had originally been budgeted at $30 million. Real-estate experts estimated that the developers needed another $40 million to complete the renovation, but Nova-Park AG had not even paid rent for several months, and they owed $5 million in taxes. Hatt had taken out $23 million worth of additional mortgages without the consent of his first-mortgage lenders. One observer attributed the cost overruns to the "design-as-you-go" nature of the project, saying that Hatt had "unrealistic" expectations about the quality of the work. By November 1984, Nova-Park AG surrendered the Gotham to its lenders, a group of European banks.
Helmsley-Spear was hired to market the hotel, By then, the per-room construction cost had increased to an estimated $500,000. Meanwhile, the European banks continued to pay rent on the site, even though the hotel was not making any profit. An investment group headed by
Arthur Cohen began negotiating to lease the hotel from Goldman. The European banks were not willing to sell the Gotham at a substantial loss, so the negotiations took 18 months. In exchange, the European banks were
indemnified against all unresolved
liens on the property, Pratt planned to spend $40 million to complete the renovation. The hotel would be rebranded '''Hotel Maxim's de Paris''', an outpost of Parisian restaurant
Maxim's.
Ivan Boesky offered to buy the hotel for $45 million, but Pratt Hotels CEO Jack Pratt refused, citing the hotel's "prime
Manhattan location". Work resumed in August 1986.
Hirsch Bedner Associates designed the renovation. By November 1987, the hotel's owners had launched an advertising campaign for Maxim's. A preview event for the hotel was hosted the same month. Maxim's was also intended as a luxury hotel, Even though the hotel had opened after the
Black Monday financial crash, the owners hoped to take advantage of a tax break that expired at the end of 1987. but a formal opening for Maxim's did not occur until June 10, 1988. Maxim's made less money than its owners expected. As a result, the hotel was placed for sale a few months after it reopened, and several foreign companies expressed interest in buying Maxim's. the owners had evicted all the commercial tenants.
Peninsula Hotels ownership 1980s and 1990s In August 1988,
Hongkong and Shanghai Hotels (HSH), the operator of
the Peninsula Hotels chain, agreed to buy Maxim's New York for $127 million. HSH planned to rename the hotel after
the Peninsula Hong Kong, a hotel in
Kowloon, Hong Kong. HSH officials believed the purchase price was justified by the presence of the ground-floor storefronts facing Fifth Avenue, as well as the three-story health club atop the roof. When HSH took over the hotel on October 3, 1988, its occupancy rate averaged 30 percent; this had grown to 50 percent by April 1989. Manfred Timmel, who was appointed as the Peninsula New York's general manager, had to wait three months before his liquor license was approved. The Peninsula group faced a similar delay when it tried to obtain permits for the rooftop fitness center. HSH also had to pay $5 million a year for the ground lease, in addition to the usual operating expenses and mortgage payments. A spa opened at the Peninsula New York in early 1991; the spa was expanded by the late 1990s. By the beginning of 1996, HSH had raised the hotel's room rates and was planning to renovate the Peninsula New York.
The Washington Post, citing unnamed industry experts, said the renovations were intended to justify the increased room rates.
Crazy Shirts leased a storefront in the hotel in early 1997. That December, the hotel's managers announced that the hotel would close for renovations the following month, although the fitness center on the top stories would remain open. The renovation cost between $45 million and $55 million. The project mainly focused on refurbishing the suites and guestrooms, although the public rooms received minor alterations. During the renovation, HSH added 14 units and replaced the plumbing and electrical systems. but business was even more negatively impacted by the
September 11 attacks, prompting the Peninsula's operators to discount the hotel's room rates significantly. The hotel's business had recovered by 2004. During the early 2000s, the hotel's rooftop terrace was popular among those in the media industry, and Salon de Ning opened on the hotel's roof in mid-2008, replacing the Pen-Top. Because of the
COVID-19 pandemic in New York City, and a corresponding
downturn in tourism globally, the Peninsula's hotel rooms were temporarily closed in March 2020. The hotel did not reopen until June 1, 2021. In 2024, the hotel's operators began renovating the Peninsula again, with electronic controls and an Art Deco-inspired color scheme in all rooms. The Bill Rooney Studio oversaw the renovation, which took several months. == Impact ==