Arbitration has significant differences from litigation. Additional issues pertaining specifically to the nature of consumer arbitration have been discussed. Commentators have considered all these issues and their effect on consumers' and businesses' handling of legal claims and the enforcement of laws in determining whether and under what circumstances pre-dispute consumer arbitration agreements should be enforced.
Arbitrators and arbitration administrators Consumer arbitration clauses typically name one or more third-party arbitration administrators that may conduct a dispute. These organizations assist in the arbitration process by maintaining a roster of neutrals, managing the arbitrator selection process, and maintaining rules for arbitrations they conduct. The arbitrator is typically selected by the arbitration administrator or through the participation of both parties. Most credit card issuers name the
American Arbitration Association (AAA) and/or
JAMS as an arbitration administrator. Before the
National Arbitration Forum ceased administering new consumer arbitrations in 2009, many credit card issuers also included it. AAA and JAMS primarily hear disputes between businesses and employment disputes. JAMS is a for-profit Many of the disputes JAMS administers are high-end disputes, and JAMS arbitrators, who are attorneys or retired judges, charge "hundreds of dollars per hour". In its 2007 article "The Arbitration Trap",
Public Citizen criticized this marketing by the NAF to corporations. Stephanie Mencimer of
Mother Jones criticized an advertisement by the NAF to businesses describing NAF arbitration as an "alternative to the 'million-dollar lawsuit.'" A 2008 article in
BusinessWeek described confidential presentations by the NAF to corporations which stated that NAF arbitration has a "marked increase in recovery rates over existing collection methods", highlighted a rule allowing the claimant to stay or dismiss an arbitration proceeding without charge, and stated that 93.7% of consumers do not respond to arbitration demands, and only 0.3% request a participatory hearing. According to a complaint filed by
Lori Swanson in 2009, one presentation by the NAF to a financial services company included a slide of quotes from unnamed customer service representatives suggesting that arbitration is more advantageous to creditors than litigation because creditors "have all the leverage" and consumers are unfamiliar with the arbitration process.
Minnesota Attorney General Lori Swanson filed a complaint on July 14, 2009 alleging that the National Arbitration Forum engaged in several deceptive practices. Swanson alleged that the NAF was partially owned by Accretive, a firm with ties to major
debt collection law firms; Swanson alleged that the NAF covered up those ties while representing itself as an impartial forum.
Costs of arbitration Arbitrator and administrative fees The American Arbitration Association charges two types of fees to parties in an arbitration: administrative fees to the AAA for its case management services and arbitrator fees to pay for the services of the arbitrator. Prior to March 1, 2013, the AAA had a tiered fee structure that capped the fees charged to a consumer claiming only monetary damages of up to $75,000 and required the business to pay the remaining fees (see below). Under the pre-2013 rules, unless the parties agreed otherwise, the arbitrator had the authority to reallocate the fees in the award. Under the current schedule, the AAA charges consumers a maximum fee of $200 (which is used to pay the AAA administrative fee), regardless of the type or amount of the consumer's claim; the business is responsible for the arbitrator fee, the hearing fee, and an AAA administrative fee. Further, the arbitrator is not allowed to reallocate the fees unless it is done "pursuant to applicable law" or if the arbitrator finds that "a claim or
counterclaim was filed for purposes of harassment or is patently frivolous". According to the analysis, consumer claimants seeking less than $10,000 paid an average of $1 in administrative fees and $95 in arbitrator fees, while consumer claimants seeking at least $10,000 but less than or equal to $75,000 paid an average of $15 in administrative fees and $204 in arbitrator fees. For larger claims, the NAF charged higher fees, including fees for making requests to the arbitrator or the NAF. Cole and Blankley said that, in the data set of about 34,000 cases studied, there were only five cases where a consumer paid more than $500 in arbitration fees; in all of those cases, the consumer brought a claim and was represented by counsel. The amount of these costs has been compared between arbitration and litigation in two manners. These costs tend to be lower for individual arbitration as compared to individual litigation. Because discovery is traditionally more limited in arbitration, discovery expenses (which make up the bulk of litigation expenses) tend to be lower in arbitration. However, the increase in the prevalence of litigation-style discovery and the tendency for
summary judgment and other dispositive motions to be unavailable or denied in arbitration may increase these costs such that they are no longer cheaper in arbitration than in litigation. When individual arbitration is compared to a class action in litigation, though, these costs may be more disproportionate to the individual amount of relief to which an individual is entitled. In the antitrust case
American Express Co. v. Italian Colors Restaurant, the plaintiffs, who were small businesses who agreed to accept American Express cards, estimated that they would have to spend $300,000 to $1 million for an economic expert necessary to present their case, which far exceeded the damages an individual plaintiff could recover.
Scholarly opinion Commentators have criticized reliance on arbitration fees to suggest unfairness towards the consumer. Edward A. Dauer said that the lowered costs of arbitration as compared to litigation may be more beneficial to businesses who tend to hire counsel at an hourly rate rather than consumers whose legal representation is subject to
contingent fee agreements. Christopher R. Drahozal said that upfront arbitration costs should not affect the ability for consumers represented by lawyers on a contingent fee basis to bring claims in arbitration. Stephen Ware said that it is erroneous to only compare arbitration forum fees with court fees because, he says, the entire cost of pursuing a claim in arbitration will likely be lower than the entire cost of pursuing a claim in litigation. Peter Rutledge criticized making a distinction between attorney's fees and arbitration fees, saying that, overall, they both represent out-of-pocket expenses for a consumer. George Padis wrote that the speed of arbitration benefits consumer claimants with small claims, who would be forced to settle for smaller amounts if the business were able to engage in delaying tactics in litigation.
Legal representation According to a 2009 report by the Searle Civil Justice Institute, in a sample of 301 consumer cases where the AAA issued an award from April to December 2007, consumers were represented by counsel in 151 cases (50.2%). Kristen M. Blankley described the possibility that businesses could subsidize counsel for a consumer party who would otherwise proceed without representation. Matt Webb, Senior Vice President of the
United States Chamber of Commerce's
Institute for Legal Reform, stated that a fair arbitration clause could allow consumers to effectively pursue small claims without attorney representation. Jason Scott Johnston and
Todd Zywicki described consumer arbitration as "a process set up so that hiring an attorney offers little value to a consumer and is often unnecessary" and said that the CFPB's arbitration study's results were consistent with this hypothesis. Travis Crabtree said unrepresented consumers are "less likely to be tripped up in a procedural trap" in arbitration than in litigation. Michael Satz, though, wrote that the rules of procedure established by arbitration administrators are not likely to be understood by nonlawyers. in contrast to judges who are allowed and encouraged to assist unrepresented parties in court.
Discovery Disclosure of arbitration clauses Class action waivers Most consumer arbitration agreements contain clauses that disallow arbitration on a classwide basis. These clauses, which have the effect of preventing parties from seeking relief on a classwide basis in either court or arbitration, are commonly referred to as "class action waivers". Theodore Eisenberg, Geoffrey P. Miller, and Emily Sherwin said that none of the contracts they researched had standalone waivers of class actions without arbitration clauses because, outside of arbitration clauses, class action waivers "are legally vulnerable and also politically controversial". According to the preliminary results of the CFPB's arbitration study, released in 2013, 93.9% of unique credit card contracts that contained arbitration clauses, representing 99.9% of the credit card market where contracts contain arbitration clauses, had explicit class action waivers. F. Paul Bland and Claire Prestel wrote that, for businesses, a class action waiver is "the most valuable provision in an arbitration clause". Nancy Welsh described the Supreme Court's arbitration jurisprudence as giving businesses the benefit of blocking class actions as an incentive to "provide and fund a national private small claims court". In a 2013 article giving advice to businesses on drafting arbitration clauses, Nicole F. Munro and Peter L. Cockrell wrote, "The class action waiver is the focal point of any arbitration clause. Without a class action waiver, one need not engage in arbitration." Rutledge and Drahozal wrote that although nearly all credit card contracts contain class action waivers, very few contain other provisions identified as unfair to the consumer, which they concluded is due to businesses wanting to avoid a ruling that the class action waiver, together with those other unfair provisions, is unenforceable.
Location and venue The location of consumer arbitration proceedings (including whether they are conducted without the appearance of the parties or their attorneys) can be set by the arbitration organization's rules or by terms in the arbitration clause. Commentators have discussed whether businesses select arbitration locations that are inconvenient for consumers to discourage consumer claims. Jean Sternlight wrote that consumer arbitration could be held in locations inconvenient for the consumer that would contravene state law, citing the
Ninth Circuit case
Bradley v. Harris Research (2001), which held that a California law setting venue in California for franchise disputes involving California franchisees was preempted as applied to arbitration clauses requiring venue elsewhere. Amy Schmitz proposed online arbitration as a means for consumers to obtain relief for claims pertaining to online transactions, saying that online arbitration is superior than other online dispute resolution methods since both parties are required to participate in the process. Schmitz added that conducting arbitration online may free consumers from having to travel a great distance to pursue arbitration or litigation. Jill Gross wrote that simplified arbitration procedures that resolve small claims on the basis of written submissions are inadequate for
pro se parties who may not be able to effectively make written legal arguments, citing the Supreme Court case
Goldberg v. Kelly (1970), which held that requiring welfare recipients to make written arguments was insufficient due process under the
Fourteenth Amendment to the United States Constitution. Gross added that arbitrations based solely on written submissions favor businesses who have greater access to documents and make it difficult for the arbitrator to resolve disputed facts based solely on affidavits. Lisa Renee Pomerantz wrote that non-arbitration
forum selection clauses frequently require litigation against the business to be brought in the jurisdiction where the business is located.
"Consumer-friendly" arbitration terms In response to court decisions ruling arbitration agreements unconscionable, some businesses began adding "consumer-friendly" provisions to their arbitration clauses. According to David Horton, following court decisions striking class action waivers, some businesses unilaterally added "elaborate schemes" that would provide an incentive for consumers to bring low-value claims in arbitration, such as paying all arbitration costs and automatically awarding successful plaintiffs attorney's fees. Horton wrote that such provisions were designed primarily to convince courts that arbitration provisions were not unconscionable, rather than to attract customers from competitors on the basis of such arbitration terms. Plaintiffs and lawyers attributed the lack of opt-outs to consumers not being aware of the existence of the arbitration clause or not understanding the ramifications of not opting out. AT&T Mobility (formerly known as Cingular Wireless) made numerous changes to its arbitration clause during the 2000s. The Cingular Wireless agreement at issue in the 2006
Illinois Supreme Court case
Kinkel v. Cingular Wireless imposed a confidentiality requirement on the parties, generally barred punitive damages awards, and required payment of a $125 fee to arbitrate a claim of $150. Commentators, though, have criticized whether or not these terms would guarantee consumers relief. Myriam Gilles and Gary Friedman wrote that because the settlement would only be the amount of the claim, the attorney would have a difficult case in justifying a relatively large amount of attorney's fees for winning such a small settlement. The authors added that filing a complaint
pro se would not alleviate this issue, as a settlement offer could be made just prior to arbitration.
Number of arbitrations filed by consumers Commentators have cited statistics about the number of arbitrations filed by consumers in answering the question of whether consumers can effectively pursue claims in arbitration. Jean Sternlight wrote in a 2012 article that, according to JAMS Executive Vice President Jay Welsh, JAMS handles a "few hundred" consumer cases each year, most of which are preemptive arbitrations by alleged credit card debtors seeking to avoid debt collection litigation, and that AAA conducted about a thousand consumer arbitrations a year. Sternlight said that this was a very small number of arbitrations compared to the number of consumers required to arbitrate disputes. In June 2017, AT&T stated that 412 arbitration cases had been filed against it since the beginning of 2015. In the 2008 case
Tillman v. Commercial Credit Loans, Inc., the
Supreme Court of North Carolina noted the lower court's finding of fact that the defendant made 68,000 loans in North Carolina and commenced court actions against over 3,700, yet never had a consumer file arbitration against it. The
Tillman court ultimately found the arbitration clause to be unconscionable and therefore unenforceable. Recent data indicate a marked increase in the number of consumer arbitration filings connected to so called “mass arbitration” campaigns, suggesting that consumer-initiated arbitrations, while historically rare, have become more common in certain contexts. According to a 2025 summary of filings with the American Arbitration Association (AAA), the organization registered 82 new consumer mass-arbitration filings in 2024, representing a total of 247,327 individual consumer claims, averaging more than 3,000 claims per mass action.
Precedent and publicity Arbitration decisions are not
precedential. Richard M. Alderman criticized consumer arbitration for allowing businesses to avoid unfavorable precedents rather than working within the legal system to change them. Alderman also predicted that the
common law with respect to consumers would cease to evolve due to arbitration clauses promulgated by businesses. Arbitrators ordinarily do not provide a written award in commercial arbitrations. Arbitrations are also generally private: unlike in court trials, members of the public cannot generally attend an arbitration hearing or obtain a copy of the award. The CFPB's preliminary report on arbitration states that "[a]rbitration rules typically do not impose express confidentiality or nondisclosure obligations on parties to the dispute, although arbitrator ethics rules do impose confidentiality obligations on the arbitrator." Satz wrote that the private nature of arbitration eliminates the incentive for businesses not to engage in practices jeopardizing goodwill. A survey of attorneys representing employers showed that 11 out of 20 employment attorneys would consider the financial status of a represented employee plaintiff in deciding whether to agree to post-dispute arbitration, and 13 out of 20 would do so for
pro se employees. ==Consumer due process standards==