The strategy was proposed in a report called "Directgov 2010 and beyond: revolution not evolution" prepared by
Martha Lane Fox, the founder of
lastminute.com. In an interview,
Francis Maude, minister with responsibility for GDS spoke about "powerful oligopolies" and the reliance on a single supplier as a cause of high-profile failures in public sector IT, such as
NHS Connecting for Health. GDS is intended to "drive service delivery to digital across government and provide support, advice and technical expertise for departments as they develop new digital delivery models". This strategy is focussed on the application of
Agile software development and
Lean software development methodologies, supplied primarily via
small and medium enterprises rather than large suppliers. GDS has a Digital Advisory Board consisting of high-profile external experts, which meets bi-annually and advises the GDS on strategy. As of 2013, less than 2 years after GDS began, GDS had over 200 staff; by 2015 that number had risen to approximately 500. ==Government design principles==