Cottagecore

Cottagecore satisfies an "aspirational form of nostalgia" for its proponents, as well as an escape from many forms of stress and trauma. The New York Times described it as a reaction to hustle culture and the advent of personal branding. Cottagecore emphasizes simplicity and a pastoral life as an escape from the dangers of the modern world. It became highly popular on social media during the COVID-19 pandemic. Design Fashion Hipster fashion of the 2000s and 2010s prefigured many of the aesthetics of cottagecore. Continued interest in vintage clothing, facial hair, "authenticity", and co-opting the aesthetics of past generations fueled a burgeoning cottagecore subculture after the hipster trend began to wane. Prairie clothing, pioneer clothing, homesteader clothing, Victorian silhouettes, wool, calico muslin, button downs, and worn leather are often incorporated into the cottagecore style. Analytics company EDITED identified that, besides floral prints and stripes, "Old-world, feminine shapes and details are integral to this aesthetic—milkmaid necklines, puff sleeves, ruffles and prairie-inspired midi dresses." Marketing commentators noted that the trend fits with already available 1970s-inspired dresses, lace trim, and denim, and complements the slow fashion trend. Coverage in publications such as House Beautiful, The Spruce, and Homes & Gardens describes cottagecore interiors as prioritizing comfort, simplicity, and a connection to nature, often incorporating handmade or artisanal objects, muted color palettes, and indoor greenery. Food and gardening The practices of homesteading reflect the cottagecore philosophy of self-sufficiency. This could include growing one's own food in one's own garden, making meals from scratch, and baking one's own bread. Cottagecore gardening is intended to be environmentally friendly, often including permacultural farming practices. For example, the cultivation of a variety of perennial and annual native plants (i.e. plants endemic to the areas near one's home) helps attract insects, including bees, and as such promotes biodiversity and increases pollination of food-producing crops. Popular hobbies are often related to self-sufficiency including quilting, knitting and crochet. ==Antecedents and cultural context==

design for Trellis wallpaper (1862) by William Morris While cottagecore arose as a named aesthetic in 2018, similar aesthetics and ideals existed prior to its inception. The pastoral genre developed by the Hellenistic Greeks characterised the rural Arcadia as an idyllic landscape in which shepherds and shepherdesses enjoy leisure. The works of the Hellenistic poet Theocritus were primarily aimed at an educated urban class who sought an escape, physical or imaginative, from the filth and disease associated with city life. The Roman poet Virgil developed the genre by acknowledging contemporary issues through the pastoral device. Pastoral escapism continued to be produced for the courtly audience of the Roman Empire in the format of novels such as Daphnis and Chloe from the second century AD. Marie Antoinette's Hameau de la Reine, a rustic model village, is a primary example of a folly in a pastoral style. The Arts and Crafts movement of the nineteenth century was an approach to art, architecture, and design that embraced 'folk' styles and techniques as a critique of industrial production. Thomas Kinkade sold millions of copies of his paintings of idyllic cottages. There have been similar aesthetics in specific countries, such as Japan's iki (detached elegance), Germany's fernweh (wanderlust), or Denmark's hygge (satisfying comfort). == Contemporary popularity ==

The aesthetic gained traction in many online spheres and on social media in 2020 due to the mass quarantining in response to the COVID-19 pandemic. Networks such as the blogging site Tumblr had a 150% increase in cottagecore posts in the three months from March to May 2020. It became popular on TikTok as well, with numerous cottagecore enthusiasts sharing videos of themselves living in rural areas, bathing in the forest, or baking bread. On TikTok, the LGBTQIA+ community has been particularly fond of cottagecore, especially lesbians. Many young women have found a sense of femininity through dressing in a cottagecore aesthetic while still feeling aligned with a modern, in-control woman archetype. The New Yorker asserted that such videos had "evoked a mood of calm, enlightened, prettified productivity." Speaking to CNN, psychologist Krystine Batcho noted that it should be no surprise nostalgia in general and cottagecore in particular was in vogue during such a stressful time. "Longing for simpler situations, simpler time periods or simpler ways of living is an effort to balance out and to counteract the effects of high-intense stress," she said. American musician Taylor Swift's 2020 album, Folklore, has been credited with increasing the aesthetic's popularity. She continued the aesthetic with its follow-up record, Evermore (2020), and applied it to her performance at the 63rd Annual Grammy Awards. The music videos for "Cardigan" and "Willow" both incorporate cottagecore imagery. Other public figures who embraced this style include British actress Millie Bobby Brown, American musician Hayley Kiyoko, American model Hailey Bieber, and English footballer David Beckham. In the United States, cottagecore became a decorating trend for the 2020 holiday season, while the sales of needlework kits skyrocketed. In 2021, the Royal Horticultural Society noted that cottage gardening was a key design style. Among the returning youths are cottagecore-minded architects. ==Critiques==

According to critics, cottagecore offers an unrealistic, romanticised view of rural life. Critics note the contrast between idyllic depictions of rural life constructed by the aesthetic and some of the realities of such spaces, such as the effects of rural poverty Lara Prendergast of The Spectator said "[p]rivileged humans have always hankered for the simple and rustic", and recalled historical criticisms levied against Marie Antoinette's mock-village, in which she would dress as a shepherdess while servants performed the manual labour necessary for its upkeep. Rebecca Jennings of Vox magazine described cottagecore and dark academia as "historical aesthetics that evoke conservative values and gender roles". Jennings and others also noted themes of Eurocentrism and heteronormativity. ==See also==