Graphic.ly

Graphicly was founded in 2007 as "Take Comics" by Kevin Mann. Micah Baldwin had been a mentor at TechStars since 2007, and after mentoring the Graphicly team through the program, joined the company as founder and CEO. Steve Ballmer gave the first public demo of Graphicly during Microsoft’s keynote presentation at the 2010 Consumer Electronics Show. The company raised a $1.2 million seed round in January 2010, led by DFJ Mercury, with additional investments from Starz Media, David Cohen, Dave McClure, Paige Craig, Jake Nickell, and Chris Sacca. This bolstered the interactive elements of their site, which had already pioneered how comic books were read and shared. In November 2011, Graphicly acquired Double Feature, a mobile comics reader application. In 2012, the Graphic.ly comics app was discontinued and the company focused on digital conversion and distribution service: For an upfront fee, the company would convert a comic and distribute it to digital platforms, and then planned to give proceeds (after fees) to the comic owner. In January 2013, Graphicly raised an additional $1 million in funding, bringing the total venture capital investment to $6 million. In April 2014, Graphicly officially shut its doors, replacing its website with a notice informing visitors of such. Key employees from the company were hired by Blurb, a self-publishing agency similar in aim to Graphicly. Many publishers who had published their works through Graphicly were offered to move their business to Blurb. Some of the independent creators were never paid for the proceeds from their published comics. ==Description==

Baldwin described the initial vision for Graphicly as iTunes for comic books. The company allowed comic book creators to distribute their content digitally through Graphicly's native app, which is available for the iPhone, iPad, and Android devices. Baldwin noted that although Graphicly's marketplace strategy had proved successful, the company focused mainly on marketing the highest-selling comics like Spider-Man and X-Men, a departure from their initial goal of helping all publishers, especially independent publishers, gain an audience. In January 2012, the company unveiled an all-in-one self-publishing platform with automated tools that can convert, distribute and promote image-based content. The platform also offers real-time analytics integration, allowing creators to track their content across all the marketplaces. Business Model Publishers paid a flat fee to Graphicly and retained full ownership of the revenue stream afterwards. The transition also attracted content creators outside of comic books, and at one time 40% of all books submitted through Graphicly were non-comics. Together, this led to higher sales for Graphicly's content creators, and sales outpace the old Graphicly app 5 to 1. The website featured a social stream, where users could see activity including recent purchases, comments, and share recent favorites with other users. Baldwin called the community the biggest driver of growth for Graphicly. ==References==