MarketGreater China
Company Profile

Greater China

In ethnogeography, "Greater China" is a loosely defined term that refers to the region sharing cultural and economic ties with the Chinese people, often used by international enterprises or organisations in unofficial usage. The notion contains a "great deal of ambiguity in its geographical coverage and politico-economic implications", because some users use it to refer to "the commercial ties among ethnic Chinese, whereas others are more interested in cultural interactions, and still others in the prospects for political reunification". The term encompass "linkages among regional Chinese communities", but usually refers to an area encompassing the People's Republic of China and the Republic of China, places where the majority population is culturally Chinese.

Usage
Multinational corporations frequently use the term when naming their headquarters in the region. For example, Procter & Gamble uses the term to name its regional headquarters in Guangzhou that also operates in Hong Kong and Taipei; Apple uses it when referring to its regional headquarters in Shanghai. The term is often used to avoid invoking sensitivities over the political status of Taiwan. ==History==
History
'', showing the territories of the Republic of China: China proper, Manchuria, Mongolia, Sinkiang, and Tibet in Wuqiu The term has been used for a long time, but with differing scopes and connotations. During the 1930s, George Cressey, an American academic who did work for the US State Department throughout his career, used the term to refer to the entirety of the territory controlled by the Qing dynasty, as opposed to China proper. Usage by the United States on government maps in the 1940s as a political term included territories claimed by the Republic of China that were part of the previous Qing Empire, or geographically to refer to topographical features associated with China that may or may not have lain entirely within Chinese political borders. The concept does not always include Taiwan, for instance Cisco uses "Greater China and Taiwan" to refer to the market. == See also ==
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