The
Greenwich Savings Bank was founded in 1833 and was originally headquartered at 10–12 Carmine Street near Sixth Avenue in
Greenwich Village, Manhattan. The original headquarters was relocated in 1839 to 11 Sixth Avenue. The bank further relocated in 1846 to 41 Sixth Avenue and in 1854 to 71-75 Sixth Avenue. In 1892 the bank moved to the intersection of Sixth Avenue and 16th Street, further north in
Chelsea. By the 1920s,
development was moving northward in Manhattan, and the bank wanted a new site that was centrally located, in anticipation of further growth.
Development In early 1921, the Greenwich Savings Bank purchased land at Broadway and 36th Street in midtown York and Sawyer might have been selected because of their previous work with the bank's officers, albeit not necessarily in a banking context. The cornerstone of the new building was ceremonially laid on December 6, 1922. By the next year, the columns were being erected. The new bank building was projected to be the second-largest in Midtown, after the
Bowery Savings Bank building at
110 East 42nd Street. At the time, the Greenwich Savings Bank had 94,026 accounts and a combined $92 million. By January 1924, the building was scheduled to open the following month. On May 17, 1924, two days before the new Broadway headquarters' opening, one hundred million dollars of the Greenwich Savings Bank's holdings were moved from the old headquarters, using
armored cars guarded by heavily armed policemen.
Use as bank At the Greenwich Savings Bank's hundredth anniversary, nine years after the new building's opening, the bank had 131,156 accounts and $154 million in deposits. York and Sawyer filed plans in 1940 to add office space to the Greenwich Savings Bank Building at a cost of $100,000. The new office space, equivalent to one-third of a full story, was to be constructed between the trusses that held up the ceiling of the banking area. The work was to be conducted by general contractor Eglehart, Caldwell & Scott Inc. as well as consulting engineers Meyer, Strong & Jones Inc. and H. Balcom Associates. With
bank deregulation in 1980, the Greenwich Savings Bank started having big losses and, in 1981, the
Federal Deposit Insurance Corporation (FDIC) and the New York State Banking Department sought buyers for the bank. The building was then occupied in 1981 by the Metropolitan Savings Bank, followed in 1985 by the Crossland Savings Bank. With the closure or downsizing of bank branches in the late 20th century, the
New York City Landmarks Preservation Commission (LPC) proposed designating several major bank interiors in 1990, including the Crossland Bank Building, the
Manufacturers Hanover Building, and the
Apple Bank for Savings Building. The building became a Crossland Federal Savings Bank branch in January 1992 after the FDIC seized the Crossland Savings Bank. The LPC designated the Greenwich Savings Bank Building and the interior banking hall as a landmark on March 3, 1992. By then, the building was owned by Gerald and Malcolm Rosenberg, who were recorded as being opposed to the landmark designation. The firm planned to rent out in the building for $1.65 million per year, with a tenant who could sign a long-term
triple net lease running for at least 10 years. They created several renderings for alternative uses of the banking hall, including an auditorium, trading floor, restaurant, and store.
HSBC, which occupied the banking space, was planning to relocate to a much smaller space at 1350 Broadway. Haier planned to operate a showroom and restaurant in the banking space, leasing the restaurant operations to another entity, and making 1356 Broadway the headquarters for its operations in the Americas. According to Haier America CEO Michael Jemal, the company wished to keep the interior publicly accessible. Gruzen Samton Architects was planning a renovation of the landmark interiors. Haier installed its executive offices in the basement, as well as a reception area with a 122-bottle wine cellar. On the top floor, Haier displayed products to potential customers. For a short time after its offices opened, Haier had used the banking area as a showroom for its products, including refrigerators and air conditioners; this use was seen as wasteful and, in August 2002, the company marketed the banking area as an event venue called Gotham Hall. An
event management company was contracted to operate Gotham Hall and leased several of the Haier Building's large rooms through 2033. The events at Gotham Hall have attracted guests such as U.S. President
Barack Obama, actress
Eva Mendes, and fashion designer
Tommy Hilfiger. The building was listed on the
National Register of Historic Places on November 16, 2005. Haier moved its North American headquarters to
Wayne, New Jersey, in 2014, relocating about 200 workers. The Haier Building was put up for sale in June 2015 for an unknown sum. The same year, Isaac Chetrit and Ray Yadidi bought the building's air rights for $26 million, intending to use the air rights for a project at
100 West 37th Street. The Haier Building was refinanced with a $23.8 million loan in early 2024; at the time, the structure was valued at $30.5 million, and its tenant, Gotham Hall, earned about $5.7 million annually. ==See also==