The original goal of the GUMG project was to "record and analyse the daily news bulletins across the three main channels, empirically demonstrating the extent of bias and distortion in the reporting of economic and industrial news." Philo later became the leading spokesperson for the group in 1990 and started to develop the groups
content analysis methods, further assisting in the sociological media research of subjects such as: The Falklands War and Media Power in The UK. The book was badly received by large news organisations such as
The BBC, with many groups condemning it as a purely
Marxist work. This was later overturned though with the BBC's John Wilson stating "it was necessary to be honest and admit that there was something in what the GUMG was saying" ==Books==