Grid News

Grid News employs a format it calls a "360," which breaks down potentially complex stories by approaching them from various lenses, such as race, climate change and misinformation. In addition to the news site, Grid's reporting and storytelling are also featured in its daily newsletter, which debuted alongside Grid's launch. In September 2022, the publication launched a weekly healthcare newsletter called Grid Health. == History ==

In February 2022, Grid conducted an investigation into the 2022 Canada convoy protests. The coverage led the U.S. Oversight Committee to prompt Meta CEO Mark Zuckerberg to intervene in the crisis. On June 20, 2023, Digiday named Grid the Editorial Team of the Year in their annual Digital Awards. == Commercial Strategy ==

Grid's business was built on engagement with its over 2 million monthly readers, including "a bipartisan, senior-level audience of policymakers and political influencers, including many in Congress, the White House and nearly all Federal agencies." The majority of Grid's revenue came from digital advertising on its website, newsletter sponsorships, podcast ads, and brand content. Advertisers included Meta, GE, Amazon, Delta Air Lines, Business Roundtable, and PhRMA. == Funding ==

Initial funding of $10 million for Grid News was provided by International Media Investments and technology executive Brian Edelman. International Media Investments, which is based in Abu Dhabi, is a subsidiary of the Abu Dhabi Media Investment Corporation, which is privately owned by UAE Deputy Prime Minister Mansour bin Zayed Al Nahyan and also has a minority stake in Euronews. == Team ==

Grid used public relations firm APCO Worldwide to perform "consulting services" in connection with its launch. APCO participated in a pitch for the full-time public relations work, but lost the bid to firm DKC News. As of March 2023, APCO had no ongoing relationship with Grid. also sits on Grid's board. Immediately before becoming communications director for Vice President Kamala Harris, Jamal Simmons was paid $60,000 in "consulting fees" by Grid's corporate entity for work between August 2021 and January 2022 to launch a "reoccurring online interview segment." == References ==