Formation and development Before embarking on radio manufacturing, the Grigsby-Grunow Company had started in 1921 as the Grigsby-Grunow-Hinds Company in
Chicago, making such
automotive aftermarket items as its "Premier" brand of sun visors. co-founded by Bertram James Grigsby and William Carl Grunow, an Army major in
World War I. By 1927, the company had annual nationwide sales of $5 million in manufacturing products such as "Majestic"
battery eliminators for home radios. The device, developed by inventor
William Lear for Grigsby-Grunow, eliminated the need for a cumbersome array of
lead-acid batteries and chargers to power radio receivers of the time. With the growing popularity of
commercial broadcasting and the development of nationwide networks in the prosperous 1920s, there was increasing consumer demand for better audio quality and console radios suitable for the living room or parlor of American households. In 1927, Grigsby-Grunow (by then, Hinds was no longer a part of the enterprise) began making "Majestic" radios featuring
dynamic speakers with moving-coils and advanced circuitry employing
screen-grid tubes for improved reception. The Majestic Model #71 introduced in 1927, for example, was a
tuned radio frequency receiver with a speaker, powered from
AC house current. This was a considerable improvement over previous radios having typically poor
selectivity and producing inferior sound from old-fashioned horn speakers or earphones. Majestic radios were highly regarded for their handsome cabinetry and superior loudspeaker quality. Model #131, a floor console made in 1930, had an 8-tube circuit for high sensitivity and selectivity, along with a speaker. By 1928, the company enjoyed booming sales and had become the second largest U.S. radio manufacturer, behind
RCA and ahead of
Atwater-Kent. Grigsby-Grunow was producing 4,000 radios a day and shipping them by the trainload nationwide, newspapers reported. Majestic's trademarked slogan was "The Mighty Monarch of the Air" and its advertising in 1930 touted a share of U.S. and Canada radio sales. In a March, 1930, review, the
Charlotte Observer said the Majestic brand was "famous the world over for its excellent reception and colorful tone", with "striking yet tasteful cabinet designs". At its peak in 1930, Grigsby-Grunow employed 11,000 workers at its
Chicago factory and sales reached $61 million annually. Radio stocks as a new technology were particularly attractive in the rush to buy common stocks during the
Roaring Twenties. As
Thurman Arnold wrote in 1965: "Economists argued that when you buy common stocks, you buy the future, not the present. Names like Auburn, Grigsby-Grunow,
Kolster Radio – names you no longer hear of – flashed across the ticker tape".
The Depression years After the
Wall Street Crash of 1929, Grigsby-Grunow's stock began a steep decline, eventually down to $18.00 per share, equal to $ today. In April, 1930, the company announced the formation of Majestic Household Utilities, a new subsidiary to manufacture refrigerators and other appliances, such as vacuum cleaners and washing machines, and deliveries of Majestic refrigerators began in October. A $9 million plant expansion (equal to $ today) was undertaken to produce 600 all-electric refrigerators daily. A company distributor said Majestic's refrigerators would have "several new mechanical features" to make them silent-running and more energy efficient that competing brands. Ominously, however,
Time magazine was reporting on the unsold inventory of Majestic radios and decreasing company revenue by June, 1930, as consumers curtailed spending on luxury items, saying, "the radio industry is a ... sufferer in time of depression". He went on to start General Household Utilities in 1933 to manufacture Grunow refrigerators and radios, but it went out of business in 1939. Nonetheless, Grigsby-Grunow declared bankruptcy in November, 1933, and ended production of Majestic Radios in February, 1934. ==Majestic Radio & Television years (1936–1949)==