On 16 September 2025, Sleaford Mods released a single entitled "Megaton", which at that point had not been publicly attached to an upcoming album. The accompanying music video directed by
Nick Waplington shows the duo performing the song at
Speakers' Corner in
Hyde Park, London. Proceeds from the single went to the charity organisation
War Child. The second single "The Good Life" was accompanied with a
Ben Wheatley-directed music video and the announcement for the album on 21 October 2025. An alternate "dark" version of the music video was later released on Halloween 2025 and, like the original, was directed by Wheatley and shot in one take. A third single, "Bad Santa", was released on 20 November 2025 with a video that shows the duo performing the song live at JT Soar, directed by Ian Tatham. On 16 December, Sleaford Mods released the single "No Touch", featuring vocals from
Sue Tompkins, formerly of
Life Without Buildings. She finished her part in two days with the duo while they were recording in
Bristol. In a press release, Williamson said that Tompkins had a cold at the time, but they felt "it added to the track." The corresponding music video for the single was directed by
Andrea Arnold, an English filmmaker known for works such as
Fish Tank (2009) and
American Honey (2016). On 12 January 2026, four days before the release of the album, the duo revealed the fifth single "Elitest G.O.A.T" featuring New Zealand singer-songwriter
Aldous Harding with a music video directed by John Minton. == Critical reception ==