Work relevant to
social influence in groups has a long history. Two early examples of social psychological research have been particularly influential. The first of these was by
Muzafer Sherif in 1935 using the
autokinetic effect. Sherif asked participants to voice their judgments of light movement in the presence of others and noted that these judgments tended to converge. The second of these was a series of studies by
Solomon Asch, in which naive participants were asked to voice their judgments of the similarity of the length of lines after hearing the "judgments" of several confederates (research assistants posing as participants) who purposely voiced the same obviously wrong judgment. On about 1/3 of the cases, participants voiced the obviously wrong judgment. When asked why, many of these participants reported that they had originally made the correct judgment but after hearing the confederates, decided the judgments of several others (the confederates) should be trusted over theirs. As a consequence of these and other studies, social psychologists have come to distinguish between two types of social influence; informational and normative (see
conformity).
Informational influence occurs when group members are persuaded by the content of what they read or hear to accept an opinion; Sherif's study appears to be an example. Normative influence occurs when group members are persuaded by the knowledge that a majority of group members have a view. Normative influence should not be confused with compliance, which occurs when group members are not persuaded but voice the opinions of the group majority. Although some of the participants in the Asch studies who conformed admitted that they had complied, the ones mentioned above who believed the majority to be correct are best considered to have been persuaded through normative influence.
Culture Culture affects the entire communication of a person. Within small groups there are three specific factors that affect communication. The first factor covers whether a person prioritizes their needs as more or less important than the group's necessities. The second important factor is
power distance, the degree at which people accept and expect that power is distributed unequally. In
high-power distance cultures, an individual of low power would not disagree with an individual with more power than him. On the contrary, in
low-power distance cultures everyone's input and opinions are taking into account in certain decisions. The third factor that affects communication in small groups is
uncertainty avoidance. The degree of tolerance people have for risk. In
high uncertainty cultures individuals expect and prefer rules and structurized systems. In those
low uncertainty avoidance cultures, individuals prefer and are comfortable with constant change and scarce rules.
Stages of Group Development Understanding how small group communication develops over time is of great significance to understand changes of communication patterns. This is often explained through Tuckman’s stages of group development. In 1965, Tuckman presented the four stages. Starting off with the Forming stage, which is the orientation phase, where the group clarifies their purpose. Individuals tend to be polite and show signs of anxiety because of the uncertainty of what will occur. The next stage is Storming. Disagreement comes up. Members of the group will state their perspectives, possibly causing conflict to arise. During this stage, confusion can be created over roles, goals and expectations. After this phase, the Norming stage occurs. In this phase the group will start to collaborate, set norms and expectations for each of the individuals. Members will develop trust as they start to feel as part of the group. Research indicates that trust helps to improve communication, teammates resolve conflicts and work together to achieve their goals. The next stage would be the Performing one., where individuals have already developed a strong bond, conflicts are resolved, and they are able to work more independently. The group communicates and coordinates to effectively accomplish their goal. Later, Tuckman and Jensen decided to add a fifth stage, Adjourning the final stage, which occurs when the group’s work is done. During this phase, the group makes sure that they have finalized their project, and reflect on what they accomplished and learned. Emotions such as sadness or nostalgia may arise, while members share how they feels.This stage shows how communication slowly vanishes as the group dissolves and members move on. Together, all five stages show how small group communication evolves as members organize, manage tension, establish norms, share objectives, and recognize their achievements. Tuckman and Jensen’ s model is still widely used today in academic and organizational contexts, because it serves as explanation of the challenges that small groups face and how these communication patterns are important for the group’s success.
Roles in small groups In small groups, roles are more likely to naturally arise, rather than being assigned. This happens depending on the situation, their goals and members’ skills and interests. Research shows that teams that develop under extreme environments such as some academic situations, where groups may work under strict deadlines, will adopt different group roles to keep balance under stressful conditions. The dynamic of these roles can cause them to vary over time depending on several temporal factors. Group roles can fall into three different categories: task, social and anti-group roles. Task roles relate to what the group wants to accomplish. Including information seekers, elaborators and administrators. Social roles are based on the members’ personalities, abilities, personal backgrounds and interests; examples include the harmonizers, gatekeepers and sensors. There is also anti-group members, who tend to go against the group to prioritize their own needs; which are the blockers, avoiders, distractors, attention seekers, and trolls. By understanding the dynamic of these roles, group members will be able to recognize different behavior patterns, and learn how to collaborate with them to keep balance and achieve the team’s goals under different circumstances. • All the group members have to listen carefully to each other • Understand the different points of view that were discussed • Be respectful and show interest in maintaining a good relationship with the group members regardless of their opinions • Try to find a common ground • Come up with new solutions to the problem or situation • Finally, reach on a fair agreement that will benefit everyone
Group decisions During a small group decision the process can be more open, vulnerable and can rely on several decision techniques. In
Stewart Tubbs' systems approach, a common process that small groups incorporate in decision making situations starts by a orientation where each member starts to familiarize or socialize with other members. Secondly, small group members face conflict, where each person shares ideas or possible solutions to a problem. This session is also known as
brainstorming. During the conflict stage, subgroups or stronger personalities can emerge. Then, small group members advance to a consensus, where after evaluating several ideas the group agrees to advance. Lastly is closure, where small group team members agree completely on an idea and start taking action. By the end of the 1950s, studies such as Sherif's led to the reasonable conclusion that social influence in groups leads group members to converge on the average judgment of the individual members. As a consequence, it was a surprise to many social psychologists when in the early 1960s, evidence appeared that group decisions often became more extreme than the average of the individual predisposed judgment. This was originally thought to be a tendency for groups to be riskier than their members would be alone (the
risky shift), but later found to be a tendency for extremity in any direction based on which way the members individually tended to lean before discussion (
group polarization). Research has clearly demonstrated that group polarization is primarily a product of persuasion not compliance. Two theoretical explanations for group polarization have come to predominate. One is based on
social comparison theory, claiming that members look to one another for the "socially correct" side of the issue and if they find themselves deviant in this regard, shift their opinion toward the extreme of the socially correct position. This would be an example of normative influence. The other 'persuasive arguments theory' (PAT), begins with the notion that each group member enters discussion aware of a set of items of information favoring both sides of the issue but lean toward that side that boasts the greater amount of information. Some of these items are shared among the members (all are aware of them), others are unshared (only one member is aware of each). Assuming most or all group members lean in the same direction, during discussion, items of unshared information supporting that direction are voiced, giving members previously unaware of them more reason to lean in that direction. PAT is an example of informational influence. Although PAT has strong empirical support, it would imply that unshared items of information on the opposite side of the favored position would also come up in discussion, canceling the tendency to polarize. Research has shown that when group members all lean in one direction, discussion content is biased toward the side favored by the group, inconsistent with PAT. This finding is consistent with social comparison notions; upon discovering where the group stands, members only voice items of information on the socially correct side. It follows that an explanation for group polarization must include information influence and normative influence. The possibility exists that the majority of information known to all group members combined, supports one side of an issue but that the majority of information known to each member individually, supports the other side of the issue. For example, imagine that each member of a 4-person group was aware of 3 items of information supporting job candidate A that were only known to that member and 6 items of information supporting job candidate B that were known to all members. There would be 12 items of information supporting candidate A and 6 supporting candidate B but each member would be aware of more information supporting B. Persuasive arguments theory implies that the items of information favoring A should also come up, leading to each member changing their mind but research has indicated that this does not occur. Rather, as predicted by the merging of PAT and social comparison theory, each member would come into discussion favoring B, that discussion would be heavily biased toward B and that the group would choose B for the job. This circumstance, first studied by Stasser and Titus, is known as a "
hidden profile" and is more likely to occur as group size increases and as the proportion of shared versus unshared items of information increases. Many methods may be used in reaching group decisions. The most popular method in Western culture is by majority, but other ways to make team decisions are available. Firstly, voting by majority brings quick decision making, and that is one of the reasons why it is the most widely used. A second method is by consensus. Reaching decisions by consensus is time consuming, but it allows everyone to bring forward their opinion. A third method is by averaging. This method requires all teammates to reach a decision by compromising. Reaching decisions by minority decision calls for a subcommittee getting together and reaching decisions without the whole groupe being involved. A final method is by authority rule. In this method, the group leader listens to individual group member's ideas, and has final say on a decision. - however,
Albert Mehrabian, the researcher whose 1960s work is the source of these statistics, has stated that this is a misunderstanding of the findings (see
Misinterpretation of Mehrabian's rule).
Physical expression Physical expressions like waving, pointing, touching and slouching are all forms of nonverbal communication. The study of body movement and expression is known as
kinesics. Humans move their bodies when communicating because as research has shown, it helps "ease the mental effort when communication is difficult." Physical expressions reveal many things about the person using them for example, gestures can emphasize a point or relay a message, posture can reveal boredom or great interest, and touch can convey encouragement or caution.
Examples list •
Hands on knees: indicates readiness. •
Hands on hips: indicates impatience. Body language is a form of non-verbal communication involving the use of stylized gestures, postures, and physiologic signs which act as cues to other people. Humans, sometimes unconsciously, send and receive non-verbal signals all the time. == Body language and space ==