Guadalupe Rosales started collecting
vernacular photography in 2015. She has crowd sourced a digital archive. Her Instagram accounts are named "Veteranas & Rucas" and "Map Pointz". In her studio practice, Guadalupe works with sculpture, photography, video, sound, drawing, and community based projects and collaborations, and the archive, centering on the creation of immersive and sensorial spaces to activate memory and evoke a collective experience and embodiment. One such immersive space can be found in the photo booth. For example, in "Legends Never Die, A Collective Memory", an exhibition at
Aperture Foundation in 2018, "begins with a blown-up black-and-white portrait of two beautiful teenage girls seated cheek to cheek in a photo booth, their eyebrows thinly arched." Guadalupe’s studio also houses and preserves a physical archive of Chicano/Latinx ephemera from the 1970s to the late-1990s, including but not limited to magazines, prison art and letters, posters and flyers from the Los Angeles underground backyard-party and rave scenes of the 1990s. "Her projects is to deepen and re-contextualize the narrative of Latinos often stereotyped and profiled as gangsters or “cholos." "She creates counter-narratives and tells the stories of communities often underrepresented in public record and official memory." In 2016, Rosales took over the
New Yorker Magazine's social media account for a week. It was one of the top-rated takeovers of the year. In 2017, the
Los Angeles County Museum of Art (LACMA) gave Rosales a 6 week take over of their Instagram account. She showed her Installation "Guadalupe Rosales: Echoes of a Collective Memory" at the
Vincent Price Art Museum, September 2018 to March 2019. In 2026, Rosales was among the 111 artists invited to be a part of the 61st
Venice Biennale by Koyo Kouoh. == Work ==