Everus (
Li Nian ), GAC Honda's first China-only brand, is targeted at consumers in inland cities like
Chaozhou and
Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer. While it was the first China-only brand for any sino-foreign joint venture other, similar marques do exist such as the Dongfeng/Nissan
Venucia. The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. ==Customer service award==