Joe Goldberg Joseph Gabriel Goldberg (
Penn Badgley) is a bookstore manager at Mooney's who stalks and dates Guinevere Beck in the first season.
Peach Salinger Peach Anaïs Salinger (
Shay Mitchell; season 1) is a wealthy and influential socialite and Beck's best friend whom she met at
Brown University. Peach is revealed to be secretly obsessed with Beck and has an adversarial relationship with Joe who later kills her.
Love Quinn Love Quinn (
Victoria Pedretti; season 2–3, special guest season 4) is an aspiring chef and health guru in Los Angeles. Love is the heiress to a self-care business started by her wealthy parents, who launched the grocery store Anavrin ("
Nirvana" spelled backwards and based on the real-life grocery chain
Erewhon) when Love and her younger brother Forty were teenagers. Love noticed Forty being sexually abused by Sofia, the family's
au pair and murdered her after drugging Forty, allowing him to believe he blacked out and killed Sofia himself. Love's parents elected to cover up the death to protect Forty, who grew up with severe unresolved trauma and developed an addiction to alcohol and drugs. Love made it her responsibility during adulthood to manage Forty's sobriety. She later went to culinary school and fell in love with a deaf man named James whom she married, but he ultimately died of a medical condition. Love begins the series as an employee at Anavrin. She meets Joe – who also begins working at the store under the pseudonym Will Bettelheim – and quickly becomes attracted to him. She secretly discovers that Joe has been stalking her and keeps a glass cage inside his storage unit, which she takes as signs of his passion. She also deduces Beck as Joe's ex-girlfriend via her memoir and deems her undeserving of him. As she and Joe become closer, Love is visited by Candace (who was posing as Forty's girlfriend), who reveals that Joe is living under an alias and tried to murder Candace. Love feigns disbelief but cuts ties with Joe, only to realize she still holds feelings for him. Love learns that Joe was in a sexual relationship with his landlord Delilah and later discovers her being held hostage inside the glass cage. Love murders Delilah to tie up loose ends. Candace later discovers the storage unit herself and traps Joe inside the cage with Delilah's corpse, then calls Love to the unit to prove Joe's psychopathy to her. Love, however, murders Candace and reveals to Joe that she murdered Delilah and has been obsessed with him. Joe attempts to kill her, but she reveals she is pregnant with his child. Forty realizes Joe is a serial killer and calls Love and Joe to Anavrin; he warns Love to stay clear of Joe and prepares to execute him at gunpoint, but is shot dead by police officer David Fincher. Joe and Love move to a suburb outside San Francisco to raise their child, Henry. Love and Joe will have to adjust to the life of parents. Love along with Joe meets Sherry Conrad in a cafeteria. Love and Joe go to Sherry's party. Love listens as Sherry and her friends talk bad about her and then gets to know more about Natalie Engler (Michaela McManus), her neighbor; which makes Love decide to open her bakery. Love discovers Joe's box where she keeps belongings from her obsessions, there she finds something from Natalie discovering that she is Joe's new obsession. She calls Natalie to see her bakery location; and in a moment of jealousy, Love kills Natalie. She asks Joe to help her cover up the death of her neighbor. Love meets Theo who flirts with her. Later, Love and Joe tell the bakery about Natalie, and they put Joe's vault in the basement. Love discovers that Theo is the son of her neighbor, Matthew Engler and therefore Natalie's stepson. Theo flirts with Love again at her bakery, but she rebuffs his advances. Later, Henry contracts measles. Love and Joe decide to frame Matthew. Although they fail. While Henry recovers, Joe and Love decide not to frame Matthew. The next day, Gil, a neighbor, reveals to Love that Henry contracted measles from his twin daughters and that he and his wife are both anti-vaccination. As Gil leaves, Love beats him unconscious. Love and Joe lock Gil in the vault in the basement of the bakery. Love enlists the Quinns' enforcer to investigate Gil's life and discovers that his son is a sexual predator; they confront Gil and he is disgusted causing him to commit suicide. Joe and Love decide to frame Gil for Natalie's death. Theo kisses Love after a heart-to-heart with each other at the bakery. Theo calls Love from the police station about an incident. Theo then invites Love to ride a scooter with him and they end up having sex. Dottie gives Love advice. Love buys a pregnancy test and messages Forty as if he were a living person, confessing that she might be pregnant with Theo's baby. Love attends an event for Dottie, where she is taken out of her pregnancy scare. She hallucinates Forty, causing her to have an epiphany about her life. Theo warns Love that Matthew is spying on everyone at Madre Linda. She decides to keep Theo around to get more information from Matthew. Love unsuccessfully tries to spice things up with Joe, which leads to her having rebound sex with Theo. At a fundraiser, Love meets Marienne Bellamy. Sherry tells Love that she and Cary (Travis Van Winkle) are very attracted to her and Joe and that they should try to take her relationship to another level. Dottie is cut out of her family's life by Love because of her carelessness with Henry. Love discusses Sherry's proposal with Joe. Joe and Love to meet with the Conrads and they are presented with a confidentiality agreement. Joe and Love invite the Conrads to their sexual encounter. Love realizes that Joe has someone other than her on her mind while he is having sex with Sherry, leading to an argument that causes Love to reveal out loud that she killed Natalie. The Conrads try to flee the house, but Joe and Love overpower them and put them in the cage. Theo tells Love to run away with him, believing Joe to be a violent husband upon seeing footage of an earlier argument between Love and Joe and offers to get Love a copy of the footage, which Love accepts. Sherry tries to bond with Love so that she and Cary are released from the cage. Love discovers that Joe has Cary's gun, gives the gun to the Conrads, and tells them that he would let one of them walk free while the other dies. Love finds Theo in the bakery, learns what he saw, and hits him with a fire extinguisher. Love confesses to Joe that she attacked Theo and that he is in the basement of the bakery. She also talks about starting a new chapter in her and Joe's life by having a new baby. Love discovers Joe's bloody T-shirt and realizes that Marienne is the one Joe is obsessed with. Love cooks a special dinner for her and Joe, where she confronts him about Marienne while Joe confronts her about James' mysterious death. Love leaves the table to tend to a crying Henry. She returns and reveals that she accidentally killed James. She also reveals that she knew Joe would grab a knife and poisoned the handle of it, leaving him paralyzed. Love asks Marienne to come over to her house and then goes to drop off some orders. Love returns and confronts Marienne and reveals that Joe killed her ex-husband. Marienne advises Love to leave Joe and listen to the voice inside her. Love reconsiders her actions after Marienne's words, draws the conclusion that her actions are unforgivable, and that Joe is the problem in her relationship. In the end she realizes her mistakes and comes to the conclusion that in order to change she must kill Joe, she tries to kill him, but Joe kills her first by injecting her with
wolf's bane. As Love slowly dies, she tells him to leave Henry because he will know who he is (her words prove to be prophetic in the last episode of the series). Joe forges an email from Love to their friends and family, stages a
murder–suicide by burning down the house and drops Henry off in front of Dante Ferguson and Lansing's house. Love is portrayed as a teenager by Olivia Ragan.
Ellie Alves Ellie Alves (
Jenna Ortega; season 2) is Delilah's fifteen-year-old sister and Joe's new neighbor in LA. Candace was once an aspiring musician who cheated on Joe with Elijah, a record executive, in an attempt to get signed to the latter's label. Joe later murdered Elijah. When Candace admitted to Joe she no longer loved him, Joe kidnapped her and took her to the woods; when she attempted to escape, Joe hit her over the head and buried her, unaware she was still alive. Candace escaped her grave and attempted to report the incident to the police, who were unable to do anything due to lack of evidence. Candace unexpectedly shows up at Joe's bookstore shortly after he kills Beck and vows revenge on him. She later follows Joe to Los Angeles (where he moved to escape her) and begins dating Forty Quinn under the alias "Amy Adam" to grow close to Joe. A suspicious Love hires a
private investigator to look into Candace and learns that she is living under an alias; before leaving, Candace reveals to Love that Joe himself is living under a false identity (Will Bettelheim) and tried to murder her. Candace later finds the storage unit where Joe keeps a large glass cage and traps him inside with the corpse of his landlord, Delilah. She then calls Love to the storage unit to prove Joe's psychopathy, but Love, who had killed Delilah, murders Candace.
Delilah Alves Delilah Alves (
Carmela Zumbado; season 2) is Ellie's older sister, Joe's landlord, and an investigative reporter. She confides to Joe that she was sexually assaulted by stand-up comedian Henderson while underage; Joe encourages her to expose his crimes. Joe himself attempts to help Delilah by breaking into Henderson's home and anonymously delivering her photographs of Henderson's other victims recovered from his basement, but Joe accidentally kills Henderson in a confrontation, and his death taints her investigation. Joe later advises Delilah to simply write about her own experience rather than seek justice for every one of his victims, as her story may prompt other victims to come forward on their own. Delilah and Joe begin a sexual relationship along the way. One day, Delilah finds a key in Joe's apartment leading to a storage unit where he keeps a large glass cage. Joe arrives before Delilah can leave and imprisons her in the cage, using electronic handcuffs timed to unlock after 16 hours (by which point Joe will have left LA). However, Love discovers the storage unit herself and murders Delilah to protect Joe.
Dottie Quinn Dottie Quinn (
Saffron Burrows; season 3, recurring season 2; guest season 5) is Love and Forty's mother. also known as Kate Galvin, is an art dealer in whom Joe becomes interested. She is the estranged daughter of Tom Lockwood, a powerful
activist investor with whom she cut ties because of the harm his business dealings have done to the world. As a result, Kate chooses not to identify with the British upper class despite being surrounded by wealthy and aristocratic friends. Kate begins the fourth season in a relationship with Malcolm Harding, an obnoxious professor at the college where Joe teaches under his "Jonathan Moore" identity. After Malcolm is murdered, Joe follows Kate around to protect her, and the two become closer and eventually have sex. Their relationship escalates during a getaway to Lady Phoebe's family estate, where Kate reveals her family background to Joe. That night, Kate discovers her friend Gemma murdered in her bedroom, and she and Joe hide the body, after which Joe reveals he is being framed for Malcolm's murder. After the real killer, Rhys Montrose, imprisons Joe in an underground dungeon alongside Roald Walker-Burton, Kate's childhood friend, Kate rescues them. Days later, Kate asks Joe out on a date, but he declines. However, Joe eventually relents and admits his feelings for Kate, and the two begin dating. Kate's father soon arrives in London, where he proposes that Kate take over the family business. Kate vehemently declines, but Tom reveals he has manipulated her career even after their estrangement, leaving her devastated. Joe later kills Tom and attempts suicide, but the police rescue him. Kate covers up Joe's involvement in the death of Rhys Montrose, which she learns was ordered by her father. Joe tells her his real name, and the two move back to New York City, where Kate takes over her father's company and reshapes it to have a more philanthropic intent. She helps rehabilitate Joe's public image, making him a celebrated figure in the media. Like most of Joe's love interests in
You, Kate had been blinded by Joe's charm. However, the time eventually came when she could no longer pretend her husband wasn't a monster. This is always when Joe turns on his lovers. Guinevere Beck and Love Quinn both died when Joe lost interest in them, and Marienne Bellamy very nearly met the same fate. Kate was determined to take Joe down first, however. She teamed up with Nadia and Marienne to finally bring Joe to justice. During a fight, Joe and Kate seemed to have gotten the better of one another. They both lay wounded in the basement of Mooney's Bookstore, waiting for the flames to overtake them. Kate also suffered a gunshot wound. Bronte showed up and pulled Joe from the building, but Kate's seemly lifeless body was left behind. Before losing consciousness in Mooney's basement, Kate acknowledged the irony of her impending death. She noted that both of Joe's wives would be burned in fires. However, Joe's second wife lived on to care for and love his son, ensuring that Henry wouldn't grow up to become a monster like his father.
Lady Phoebe Phoebe Borehall-Blaxworth, nicknamed "Lady Phoebe" (
Tilly Keeper; season 4; guest season 5), is a wealthy social media influencer who is part of the royal family. She is romantically involved with Adam and has a dramatic yet bubbly personality. Joe meets Phoebe at a party at Adam's elite social club, Sundry House, where he becomes heavily intoxicated on
absinthe and says something to Phoebe that leaves her profoundly moved. Phoebe becomes intensely attracted to Joe as a result of this conversation and attempts to seduce him at her family estate, but Joe rejects her advances. Phoebe then confides that she is afraid Adam may not love her. After part of Phoebe's family estate burns down in a fire unwittingly set by Joe, she attends one of Kate's art fundraisers, where she is kidnapped by a deranged fan, Dawn Brown, only for Joe to rescue her. Adam proposes to Phoebe shortly thereafter, but she rejects him after learning the truth about his financial problems and infidelity from Dawn. However, Phoebe enters a spiral of
PTSD following her kidnapping; Kate arranges her stay at a rehab facility, Adam convinces Phoebe to marry him instead. Adam pushes for a hasty marriage, using Phoebe's money to solve his bankruptcy problems. Kate, Joe, and her family all try to save her from marrying Adam, but he isolates Phoebe telling her they don't care about her happiness and that he loves her. Phoebe realizes too late what Adam is doing, and suffers a mental breakdown at her wedding and is hospitalized. While Phoebe is in the hospital, Adam hires several sex workers and consents to be tied up. However, they were sent by Kate's father to kill Adam painfully. His body is found, and Kate confronts her father about his involvement. Phoebe eventually recovers, leaves the country and her socialite lifestyle behind, and becomes an English teacher in Thailand.
Nadia Farran Nadia Farran Fareedi (
Amy-Leigh Hickman; season 4; recurring season 5) is an American playboy who hails from a wealthy family and owns Sundry House, an elite London social club. He is dating Lady Phoebe and has a strained relationship with his father, who he typically consults to bail him out of debt from his failed business ventures. Adam eventually proposes to Lady Phoebe despite being unfaithful to her, hoping her family wealth will free him from his mounting debts, and furthermore help Sundry House expand into a franchise. Phoebe rejects his proposal upon learning of his intentions from an obsessed fan who briefly kidnaps her, but suffers a downward spiral of
PTSD in the following days and returns to Adam for solace. Adam takes advantage of Phoebe's declining mental state and hastily marries her, but Phoebe experiences a nervous breakdown at her wedding and is hospitalized. Adam, meanwhile, is murdered by a group of hitmen posing as prostitutes, who Kate later learns were sent by her father, Tom Lockwood, in a ploy to help Kate mend her relationship with Phoebe.
Teddy Lockwood Theodore Lockwood-Hayes (
Griffin Matthews; season 5) is one of the children of billionaire Tom Lockwood. Teddy is the snarky yet loyal brother-in-law of Joe Goldberg. A confidante who was never fully accepted by the Lockwood family, Teddy brings authenticity and empathy to a family for whom such things are a foreign concept.
Reagan Lockwood Reagan Lockwood-Jacobs (
Anna Camp; season 5) is one of the children of billionaire Tom Lockwood. Reagan was the cunning, cutthroat CFO of the T.R. Lockwood Corporation who had her eyes on the throne.
Maddie Lockwood Madison Lockwood (
Anna Camp; season 5) is one of the children of billionaire Tom Lockwood. Maddie presents as the unserious twin, a thrice-divorced socialite whose job is ‘vaguely PR.’ But make no mistake, a master manipulator lies underneath Maddie’s frivolous façade.
Bronte / Louise Flannery Louise Flannery (
Madeline Brewer; season 5) is a mysterious character. She is a new employee at the bookstore who will make Joe Goldberg question his entire existence. Later she was revealed that she along with her friends catfishing Joe to investigate the murders that he made in his past and especially Beck’s death. == Recurring characters ==