Foreign Extra Stout constitutes 45 per cent of total Guinness sales worldwide. FES is produced at thirteen breweries in Africa. Guinness in Nigeria is made with heavily roasted
sorghum or
maize that has been locally sourced. Some Nigerian versions also contain wheat. The switch from malted barley was made in 1986 when the Nigerian government briefly banned imports of the grain. The Nigerian breweries use high gravity brewing techniques to ferment sorghum and pale malt to 1090 OG. Diageo have also confirmed that the carbonation levels are "different" from the Irish-brewed product.
Other markets The brewing of FES has taken place at
Sierra Leone Brewery since October 1967. In Ghana, FES is brewed in
Kumasi by
Guinness Ghana Breweries, which is controlled by
Castel Group. GFE is mixed with a locally brewed sorghum lager, but it differs from the Nigerian version in that it contains no wheat and has a higher proportion of roast barley. In Ghana, the product is believed to have medicinal properties, strengthening the blood and improving circulation. In 2003, a 5.5% ABV, lightly-
nitrogenated variant of FES was introduced in Ghana called Guinness Extra Smooth.
Asia Sales of Guinness in South East Asia amounted to over £100 million in 2012-13. The Malaysian variant is distributed throughout most of
South East Asia. The brew was reduced in ABV from 8 to 6.8% in 2008, and further reduced to 5.5% ABV from 2016, in response to changes in alcohol duty. Malaysia is the largest Asian market for Guinness, where, in 2012, the brand grew by between 10 and 15 per cent. In Singapore, FES is brewed and distributed by Asia Pacific Breweries.
Other markets FES was sold and then withdrawn in the UK in 1976 as Guinness XXX Extra Strong Stout; it returned in 1994 when interest in
craft beer increased. The beer was again withdrawn from the UK market, returning in 2003 to cater for the increasing
African diaspora. The British market is supplied with both the Irish and the Nigerian brewed variants of the beer, the latter of which has annual sales of £2 million. Official imports of FES into the US were resumed in 2010, following a resurgent interest in craft beer; this was after a period of
grey imports, predominantly for African and Caribbean expatriates. ==Advertising and sponsorship==